Marketing Dev Strategist

State Farm • Bloomington, IL

228d • $104,000 - $139,500 • Remote

About The Position

Being good neighbors - helping people, investing in our communities, and making the world a better place - is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good! The Marketing Strategy Development team is seeking a strategic problem solver who helps turn 'what ifs' into 'here's hows'. This role requires curiosity and a deep understanding of the complex motivations and challenges our consumers, colleagues, and business face in order to provide guardrails and direction to build effective marketing solutions. Experience in analyzing data (qual and quant), completing autonomous staff work, and executive presentations is a plus. Ability to learn and a proactive, positive attitude required.

Requirements

• Advanced degree in Marketing/Advertising/Business Administration preferred.
• 3+ years marketing experience required.
• Experience in a brand strategy, marketing strategy or related analytics role is highly preferred.
• Understanding of brand and marketing performance and effectiveness measurements.
• Ability to consume complex data and research, connect disparate data points to draw meaningful insights.
• Understanding of analytic and storytelling approaches, and skilled at translating and communicating complex concepts and ideas across all levels.
• Ability to build and maintain relationships across teams, departments, peers, and various levels of leadership.
• A proven track record of driving strategic direction in aligned and actionable ways.
• Experience working with analytics teams, creative and media agencies.

Responsibilities

• Develops marketing strategies aligned with enterprise priorities while anticipating stakeholder needs.
• Leverages analytics and consumer insights to drive strategic development and recommendations grounded in business realities to best meet consumer needs.
• Responsible for developing marketing strategies, including the master brand, distribution strategy, consumer targets, segment lifecycle strategy (acquisition through cross sell, retention and advocacy) and the overall campaign marketing strategy.
• Contributes to setting strategic priorities across campaigns to drive objectives.
• Contributes to the development, evaluation and interpretation of measurement frameworks.
• Evaluates new opportunities for strategic alignment and marketing contribution.
• Develops and presents annual campaign briefs.
• Effectively delivers presentations to a variety of audiences.
• Remains current on industry trends and brings forward opportunities for innovation.
• Proactively identifies opportunities for increasing efficiency and consistency within work processes.
• Identifies appropriate stakeholders and works collaboratively to encourage diverse perspectives.

Benefits

• Potential starting salary range: $104,000 - $139,500.
• Potential yearly incentive pay up to 15% of base salary.
• Annual raise and bonus eligibility.
• Robust health and wellbeing programs with multiple healthcare plan options.
• 100% coverage for in-network preventative care.
• Access to vision, dental, telemedicine, and mental health professionals.
• Educational benefits including industry leading training programs and tuition assistance.
• Generous time off policies including up to 20 days annually plus parental leave and paid holidays.
• 401(k) plan with company contributions of up to 7% of salary.
• Matching Gift Program and Good Neighbor Grant Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Master's degree