Marketing Designer

BJU Press•Greenville, SC

22h•Onsite

About The Position

As a Marketing Designer I at BJU Press, the ideal candidate will play a supporting role on the Marketing team by being responsible for creating visual content that communicates messages effectively through both digital and print formats. This includes designing materials such as advertisements, websites, social media, and printed sales materials, using elements like typography, photography, and illustration. The role also involves collaborating with marketing team members as a creative contributor, offering design expertise and input on various projects. Additionally, the designer supports the overall marketing strategy by providing creative solutions, branding, copy, research, and design work to help advance the organization’s goals.

Requirements

Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
Strong understanding of design principles such as layout, typography, and visual hierarchy.
Ability to develop page layouts for both print and digital publications.
Experience sourcing stock images through platforms like Shutterstock, Adobe Stock, or Getty Images.
Ability to coordinate with photographers and manage internal image requests for design projects.
Knowledge of print specifications and preparation for brochures, flyers, catalogs, and other print materials.
Design for web, including optimization for various devices (responsive design) and web-specific formats.
Ability to follow and apply style and branding guidelines across all media to ensure brand consistency.
Experience designing and optimizing landing pages with a focus on user experience, conversion, and brand consistency.
Ability to create and present design concepts to internal teams or clients.
Knowledge of design presentation tools (e.g., PowerPoint, Google Slides, Keynote).
Experience in planning, styling, and directing photo shoots, including collaborating with photographers to ensure images align with the brand’s needs.
Ability to offer creative suggestions, including design, copy, and branding recommendations to enhance marketing strategies.
Experience working with different internal departments to understand design needs and fulfill project requirements.

Nice To Haves

Strong interest in marketing, branding, and design
Web design/building skills
Desire to motivate and inspire others within the company
Ability to handle and adapt to task diversity
Ability to conceptualize ideas and execute them
Ability to communicate clearly and professionally with others
Ability to work well with art direction (positively respond to suggestions or criticism)
Ability to react well under pressure and meet deadlines

Responsibilities

Design visual content across print, digital, and other media formats, including advertisements, social media graphics, websites, email campaigns, and printed sales materials such as brochures and flyers
Develop page layouts for print and digital publications, ensuring content is well-organized, visually appealing, and aligned with branding standards
Source and request images by researching stock photography, coordinating with photographers, and submitting internal image requests as needed for specific projects
Translate and expand existing design styles into larger, cohesive pieces such as multi-page catalogs, promotional kits, or branded event materials
Participate in photo shoots, including planning, styling, and on-site direction to ensure images meet project and brand needs
Occasionally help with event related logistics
Follow and apply style and branding guidelines consistently across all deliverables to maintain visual identity and brand integrity
Design and optimize landing pages for web campaigns, focusing on user experience, brand consistency, and marketing effectiveness
Attend meetings and give presentations to share progress, explain design concepts, and contribute ideas during collaborative marketing discussions
Provide creative input to support marketing strategy, including design recommendations, copy suggestions, and branding enhancements
Collaborate with internal departments to fulfill design requests