Marketing Database Specialist

Purchasing Power • Atlanta, GA

305d • Hybrid

About The Position

The Marketing Database Specialist will be the subject matter expert for marketing technology systems used for consumer marketing and loyalty and acts as the liaison between consumer marketing and IT (support, dev, product, etc.). This role manages the integrity of customer data across multiple internal data systems such as CDP and internal data lake, and ensures mar-tech components seamlessly integrate with external marketing platforms such as Oracle Responsys (ESP), Monetate, Movable Ink, Bazaarvoice, etc. The Specialist works with the Senior Marketing Manager, Database and Systems and the Segmentation Manager to build, deploy, and monitor segments across multiple marketing channels.

Requirements

• Bachelor's degree in Business, Computer Science, Analytics, Marketing, or related field
• 4+ years of experience in customer data, data manipulation and segmentation
• Experience using Microsoft Office (Excel, Word)
• Knowledge working with multiple systems to pull data into unified or aggregate view and perform data analysis using visualization such as Tableau
• Experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure
• Advanced knowledge of SQL
• Querying skills using Boolean logic with complex data sets

Nice To Haves

• Tableau, Responsys, SAS, SAP CDP experience

Responsibilities

• Partner with IT, data team, and channel managers to ensure data integrity
• Identify and rectify data issues and bottlenecks in the marketing technology stack
• Develop and maintain the marketing data dictionary, define attributes in a precise and easy to understand manner
• Document sources, rules, and dependencies/co-dependencies of each attribute and maintain with updates
• Utilize experience with Boolean logic, SQL, and SAS to build/QA queries and/or segments for segmentation and analysis within multiple platforms
• Build and maintain segment-level Tableau reporting utilizing data from multiple sources including data lake, CDP, and Adobe Analytics
• Manage marketing channel segmentation requests from initial request ticket, discovery, creation, and export to external partners including Meta, Oracle Responsys, Google, direct mail vendors
• Serve as liaison between channel owners and IT
• Manage Jira requests and represent marketing in any efforts requiring consumer data and development
• Partner with analysts and data science team to ensure the constant evolution of the personalization engine by implementing new models, AI, and machine learning

Benefits

• Hybrid work model (Onsite/Offsite)
• Comprehensive benefits: medical, dental, vision, company paid Basic Life/AD&D
• 401k Retirement Plan
• Flexible PTO
• Career Development
• Employee Purchase Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree