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The Marketing Data Analyst – Predictive Analytics is a vital individual contributor responsible for leveraging advanced analytics and modeling to enhance player engagement and marketing strategy at Odawa Casino. This role translates complex behavioral data from across the enterprise—spanning gaming, hotel, food & beverage, and entertainment—into predictive insights that improve customer retention, offer targeting, and campaign effectiveness. Working with systems such as Konami Synkros (gaming), Agilysys Infogen (POS) & Visual One (hotel), eTicket (entertainment), and Oracle BI (reporting), this analyst drives segmentation strategies, builds predictive models, and creates comprehensive reports and dashboards. The ideal candidate combines technical expertise in analytics with a passion for discovering data-driven opportunities to improve guest experience and marketing ROI. This position works cross-functionally and regularly presents actionable insights to leadership. This position will have access to confidential and proprietary information.
