Marketing Data Specialist

Avenue5•Phoenix, AZ

67d

About The Position

The marketing data specialist analyzes and summarizes data to create actionable business intelligence insights. This role leverages data to identify potential marketing service enhancements, monitor current performance, and evaluate best practices. The marketing data specialist works closely with internal marketing teams to review marketing metric-related data and package it for general review.

Requirements

Bachelor's degree in marketing, statistics, data analytics, digital marketing, or a related field is strongly preferred
Basic understanding of statistical concepts and methodologies is required
Three to five years of experience with managing online review sites, social media, reputation management practices, website presence, and lead management required
Strong analytical and problem-solving skills and a passion for data are required
Mastery in Microsoft Excel is required. Intermediate to advanced level knowledge of other Microsoft Office Suite, including Outlook, Word, and PowerPoint is required
Ability to work independently and prioritize effectively in a fast-paced environment is a must
Excellent written and verbal communication skills
Exceptional project management skills are required
Entrepreneurial mindset and go-getter attitude with proven ability to work independently as well as in a team setting
Ability to maintain a positive demeanor, voracious appetite to learn new things, and excellent professional judgment
Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses if assigned
Required to maintain a regular schedule, which may also require working outside of the regular schedule, weekends, and non-traditional holidays
Exposure to an environment typically found in an office building

Nice To Haves

Experience in the Yardi Suite of products, RealPage, or other equivalent systems is a plus
Experience using AI and machine learning to drive data-driven insights that inform and optimize our market strategy
Some experience working in a digital, creative, and branding agency is a plus
Basic knowledge of project management software, such as Wrike, is preferred
Experience in Google Drive, Google Docs, Google Analytics, Google Search Console, Microsoft Clarity, and Google Ads is preferred

Responsibilities

Assist in gathering and organizing marketing data from various sources, including CRM systems, social media platforms, web analytics tools, internal business intelligence dashboards, and other tools
Ensure data accuracy and integrity through thorough validation and verification processes
Input data into relevant databases and systems, maintaining consistency and completeness
Support senior team members in analyzing marketing campaign performance metrics, such as click-through rates, conversion rates, engagement metrics, cost conversions, and ROI
Assist in segmenting customer data and creating internal reporting based on geographic, behavioral, and psychographic attributes
Learn and apply basic statistical techniques as well as Excel skills to identify trends and patterns in the data
Help prepare reports and presentations summarizing key marketing metrics and findings
Maintain documentation of data collection processes, methodologies, and results for future reference
Collaborate with team members to ensure clear communication of data insights and recommendations
Support A/B testing and experimentation initiatives under the guidance of senior team members
Assist in monitoring ongoing experiments and documenting results for analysis
Contribute ideas and suggestions for optimizing marketing campaigns based on data-driven insights
Actively engage in training sessions and educational opportunities to enhance skills in data analysis, statistical methods, and marketing principles
Stay updated on multi-family and basic marketing industry trends and best practices in marketing analytics and data science
Seek feedback from peers and supervisors to continuously improve performance and expertise
Perform other duties as assigned