Marketing Data Quality Specialist - Canada

Elastic

About The Position

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. At Elastic, we have a simple goal: to solve the world's data problems with products that delight and inspire. As the company behind the popular open-source projects — Elasticsearch, Kibana, Logstash, and Beats — we help people around the world do great things with their data. From stock quotes to Twitter streams, Apache logs to WordPress blogs, our products are extending what's possible with data, delivering on the promise that good things come from connecting the dots. The Elastic family unites employees across 40+ countries into one coherent team, while the broader community spans across over 100 countries. What is the role: We are seeking a thorough and analytical Data Quality Specialist to join the Marketecture team. This role will focus on improving the completeness, accuracy, and usability of our marketing database, with particular attention to critical lead attributes. You will work closely with the Marketing Architecture lead to audit, optimize, and operationalize data processes that support marketing effectiveness, sales alignment, and overall lead marketability. This person complements a strategic and technical leader by handling operational performance and data integrity, allowing leadership to focus on high-level strategy, architecture, and scoring models. They will be a trusted partner for maintaining clean, actionable data that drives marketing efficiency and decision-making.

Requirements

2–4 years of experience in marketing operations, database management, or a related field
Hands-on experience with Marketo and Salesforce (reporting, workflows, lead scoring)
Experience with data standardization and validation practices and tools
Strong analytical skills to include interpreting data trends and identifying root causes
Basic knowledge of SQL, Excel/Google Sheets, or BI tools (Tableau, Looker)
Strong attention to detail, analytical outlook, and familiarity of working with large datasets
Experience with marketing automation systems (Marketo preferred) and CRM systems (Salesforce preferred)
Ability to interpret dashboards and metrics, translating insights into actionable recommendations
Strong problem-solving skills and ability to work with ambiguous or evolving processes
Proactive, self-motivated, and able to lead projects while working closely with other team members

Nice To Haves

Hands-on experience with LLM APIs (OpenAI, Anthropic/Claude, Cursor etc.) and prompt engineering.
Proficiency with API integration, webhooks, and workflow automation tools.
Working knowledge automation tools (Zapier, Make.com, n8n).

Responsibilities

Conduct in-depth audits of the Marketo database to identify gaps in data completeness, quality, and alignment with database health metrics
In collaboration with the Marketing Analytics team, lead the design and development of the Marketing Database Health dashboard to include data quality trends, completeness, and improvements over time
Map data completeness and quality by source (forms, integrations, list imports, etc.) and build a roadmap for remediation
Ensure marketing database and lead data strategy align with Sales Ops and account-level data strategies
Implement a data cleanup and normalization schedule, including standardizing job titles, persona fields, and other key lead attributes
Maintain and improve lead deduplication processes
Support ad hoc data quality initiatives, including reviewing integrations, triggers, and lead flows
Document processes, maintain change logs, and support governance initiatives to ensure sustainable data operations
Communicate findings and recommendations clearly to both technical and non-technical team members.
Maintain accurate and up-to-date lead records in marketing automation systems and shared environments
Support compliance and audit requests by retrieving and analyzing lead acquisition and opt-in data
Schedule meetings, manage calendars, and coordinate communications related to lead database enhancements and projects

Benefits

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders.
Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program.
Our total rewards package also includes a company-matched Registered Retirement Savings Plan (RRSP) with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.
Competitive pay based on the work you do here and not your previous salary
Health coverage for you and your family in many locations
Ability to craft your calendar with flexible locations and schedules for many roles
Generous number of vacation days each year
Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
Up to 40 hours each year to use toward volunteer projects you love
Embracing parenthood with minimum of 16 weeks of parental leave