Remote Business Data Analyst for Marketing

Jobgether • Virginia, VA

1d • Remote

About The Position

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Data Operations Analyst - REMOTE. In this role, you will leverage data to enhance marketing effectiveness through targeted segmentation and database management. You'll collaborate with regional marketing teams to align data strategies with business objectives while ensuring data integrity and compliance with privacy laws. Your contributions will shape the future of our marketing initiatives and drive measurable results across various channels. Accountabilities Apply best practices to uphold high standards of data quality, facilitating precise audience and segmentation reporting and analysis. Lead continuous efforts to improve data quality within the database to maximize marketable audiences and database utilization. Create and develop segmentation models for improved audience targeting. Gather marketer requirements to build effective audience lists for marketing campaigns. Proactively maintain communication with the marketing team to define audience criteria, ensuring alignment with regional priorities. Collaborate with marketers to create and test new audience segments, enhancing database performance. Conduct ongoing sessions with the marketing team to improve understanding and utilize the marketing database effectively. Ensure compliance with privacy laws (e.g. GDPR) for both new and existing data. Collaborate with the Data Operations Team and IT to ensure the marketing database is up-to-date. Support in the processing and management of incoming lead data, ensuring accurate classification.

Requirements

• 5+ years of experience working with large-scale databases focusing on B2C/B2B data.
• Strong knowledge of marketing data sources, tools, and technologies, including CRM systems and marketing automation platforms.
• Expertise in data analysis and reporting, with proficiency in SQL or equivalent.
• Strong attention to detail and an analytical mindset with the ability to turn data into actionable insights.
• Excellent communication skills to collaborate with cross-functional teams and explain technical concepts to non-technical stakeholders.
• Problem-solving mindset with attention to detail, capable of working independently and taking initiative.

Responsibilities

• Apply best practices to uphold high standards of data quality, facilitating precise audience and segmentation reporting and analysis.
• Lead continuous efforts to improve data quality within the database to maximize marketable audiences and database utilization.
• Create and develop segmentation models for improved audience targeting.
• Gather marketer requirements to build effective audience lists for marketing campaigns.
• Proactively maintain communication with the marketing team to define audience criteria, ensuring alignment with regional priorities.
• Collaborate with marketers to create and test new audience segments, enhancing database performance.
• Conduct ongoing sessions with the marketing team to improve understanding and utilize the marketing database effectively.
• Ensure compliance with privacy laws (e.g. GDPR) for both new and existing data.
• Collaborate with the Data Operations Team and IT to ensure the marketing database is up-to-date.
• Support in the processing and management of incoming lead data, ensuring accurate classification.

Benefits

• Comprehensive benefits program aimed at maintaining physical, mental, and financial health.
• Support for work-life balance and community engagement.
• Flexible remote working options.
• Opportunities for professional growth and skill development.
• Collaborative team environment fostering innovation and problem-solving.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees