Marketing Data & Analytics Specialist (Contract)

Thunkable • San Francisco, CA

77d • $40 - $50

About The Position

We’re looking for a part-time Marketing Data and Analytics Specialist to support our growth team with campaign tracking, analysis, and reporting. This role is ideal for someone with hands-on experience in paid media and analytics tools who can jump in and provide immediate impact.

Requirements

• Hands-on experience working with Google Ads, Meta Ads, Google Tag Manager, and GA4 (Google Analytics 4).
• Comfortable setting up and checking event tags for paid campaigns.
• Proficiency with at least one analytics/BI tool such as Amplitude (preferred), Looker, Mode, Tableau, etc.
• Ability to analyze UA campaign performance and communicate findings clearly.

Nice To Haves

• Basic SQL for simple queries.
• Familiarity with HubSpot or similar CRM/marketing automation tools.
• Exposure to email platforms (e.g., Brevo, SendGrid, or similar).

Responsibilities

• Support campaign tracking and reporting across Google Ads and Meta Ads.
• Assist with setting up, configuring, and QA’ing event tagging for campaigns primarily on Web but eventually on Mobile.
• Ensure consistency and accurate tracking and data flow between GA4, Google Ads, and BI tools (Amplitude preferred) through proper UTM and conversion goal setup.
• Build or update dashboards in Amplitude or similar tools (Looker, Mode, Tableau) to monitor UA campaign performance.
• Review UA campaign data and share actionable insights on performance trends and opportunities.
• Collaborate with the team on ad hoc reporting needs and lightweight analysis.

Benefits

• $40 - $50 an hour

What This Job Offers

• Job Type: Part-time
• Number of Employees: 11-50 employees