Marketing Data & Analytics Lead
About The Position
At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. We're seeking a future team member for the role of Vice President, Digital Marketing to join our Marketing & Corporate Affairs team. This role is located in New York, NY In this role, you'll make an impact in the following ways:
Requirements
- Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.
- Typically 7-12 years of experience in digital marketing strategies and tools.
- Strong analytical skills to interpret digital marketing data and drive strategic decision-making.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Proficiency in digital marketing platforms and technologies, with a focus on innovation and continuous improvement.
Nice To Haves
- Experience with software development, HTML development, and/or coding preferred.
- Experience in the securities or financial services industry is a plus.
Responsibilities
- Develop and implement comprehensive digital marketing strategies to enhance brand visibility and client engagement by leveraging expertise in digital platforms and tools.
- Analyze digital marketing metrics and performance data to optimize campaigns and drive continuous improvement in marketing outcomes.
- Collaborate with cross-functional teams to ensure digital marketing initiatives align with broader business objectives and support BNY's strategic pillars.
- Stay abreast of industry trends and emerging technologies to innovate and enhance digital marketing practices within BNY.
- Provide thought leadership and insights on digital marketing best practices to internal stakeholders, fostering a culture of learning and development.
- Manage digital marketing budgets effectively to maximize return on investment and ensure efficient use of resources.
Benefits
- BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
- We provide access to flexible global resources and tools for your life's journey.
- Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Securities, Commodity Contracts, and Other Financial Investments and Related Activities
Number of Employees
5,001-10,000 employees
