Marketing Data Analyst

A G I A INC • Oxnard, CA

just now • Hybrid

About The Position

The Marketing Data Analyst is a high-impact, hands-on role responsible for the end-to-end lifecycle of marketing data. You will lead the technical execution of list selections for direct/digital response campaigns while simultaneously turning raw data into actionable business intelligence. By managing Customer Data Platforms (CDP) and complex SQL queries, you will bring clarity to the effectiveness of both offline and digital channels, optimizing for ROI, ROAS, and customer retention.
This hands-on role will work collaboratively with internal and external resources to own the selection and configuration of data collection platforms and define benchmarks for key metrics including Cost of Acquisition (COA), Return on Ad Spend (ROAS), and overall Return on Investment (ROI).
Diving deep into trends and drivers, the Marketing Data Analyst will proactively work to identify optimization opportunities across marketing channels, spend allocation, and creative content - using data to tell a compelling story that helps business leaders understand the most effective ways to drive awareness, engagement, acquisition, and retention across all product lines and audiences.

Requirements

• Some analytics experience preferably with e-commerce initiatives.
• Some experience working with customer data and audience insights.
• Experience working with a Customer Data Platform (CDP) preferred .
• Some database administration and direct mail/campaign management.
• Strong ability to compile reporting and evaluate performance of digital marketing campaigns across multiple channels and touchpoints based on defined objectives.
• Experience using an ESP tool such as Salesforce Marketing Cloud or HubSpot
• Familiar with reporting, visualization, and analytics tools such as Power BI
• Experience pulling large and complex data sets using SQL or similar language.
• Clearly communicates recommendations and insights drawn from marketing reports, excellent data visualization and storytelling skills.
• Effective and organized team player with proven ability to manage multiple cross-functional projects simultaneously.
• Strong analytical data-driven mindset
• Ability to transform data into meaningful insights.
• Exceptional communication and organizational skills
• Affinity for using numbers to identify opportunities.
• Passion for data visualization and presenting findings

Responsibilities

• Query Development: Design and develop complex list selection logic and SQL queries to support marketing campaigns.
• Data Integrity: Audit the list selection process and maintain "freeze files" to ensure 100% accuracy in data history.
• Vendor Coordination: Oversee the delivery of accurate data files to print and mail vendors within strict project timelines.
• System Management: Download and manage data across FTP sites, CDP, and mainframe systems.
• Platform Ownership: Identify and configure measurement platforms (GA4, GTM) to optimize conversion and reduce friction in the customer journey.
• CDP Management: Act as the lead for the Customer Data Platform, managing inbound data sources and audience activation for SFMC, Google, and Facebook.
• Strategy Implementation: Develop data collection strategies from top-of-funnel awareness to on-site user behavior.
• Actionable Insights: Create automated dashboards and ad-hoc reports in Power BI to visualize trends and drivers for key stakeholders
• Campaign Optimization: Analyze A/B test results and provide strategic recommendations on segmentation and spend allocation.

Benefits

• AGIA offers health benefits including medical, dental, and vision, 401K with 100% company match up to 3% of your annual income and an additional 50% match on the next 2% of income, a prefunded optional FSA, 100% covered Life Insurance, Accidental Death and Dismemberment Insurance, Short Term/Long Term Disability, and a $250 Wellness Benefit.
• Our medical plan has in-network provider coverage for mental health, reproduction, chiropractic, and massage therapy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed