Marketing Data Analyst

Ouro-posted 4 months ago

Austin, TX

501-1,000 employees

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Ouro Global, Inc. is recruiting in Austin, TX and various unanticipated locations throughout the United States for a Marketing Data Analyst. The position supports both offline and digital initiatives that are used to market several prepaid debit card brands and products. The analyst will assign source codes and back-end fulfillment rules in the campaign management system, conduct quality control, and ensure accurate system setup. The role involves working with partners to improve lead quality, researching trends within digital media, onboarding new partners, and monitoring marketing performance using analytic tools. The analyst will also manage digital offer setups, lead partner communications, and analyze customer data to recommend improvements for greater engagement and satisfaction.

Supports both offline and digital initiatives that are used to market several prepaid debit card brands and products.
Assign source codes and back-end fulfillment rules in campaign management system.
Conduct quality control and consistent monitoring and reporting to ensure accurate system setup.
Work with partners on improving their lead quality through audience reviews, qualifier filters, and analyzing reasons for lead rejections/scrubbing.
Research trends within digital media and present to stakeholders to broaden customer reach and improve channel performance.
Onboard new partners exploring different avenues and opportunities to scale operations and testing new marketing campaigns that lead to overall channel growth.
Research and compile list of new digital media vendors; set up appointments to learn more about their services.
Strategically monitor and analyze marketing performance using analytic tools and visualizations to ensure forecasted plans and the ROI goals are achieved.
Proactively optimize partner mix in terms of budget goals, landing page split tests and marketing collateral testing schedule to achieve the desired marketing objective and revenue goals.
Provide ongoing performance reporting to managers internally and select partners.
Create and submit requests for reporting and data access credentials for new vendors.
Manage digital offer setup within internal and external platforms. Conduct testing prior to setting campaigns live.
Monitor each campaign to ensure volume meets expected forecasted volume.
Lead all partner communication including new campaigns & strategies, metrics & KPIs, creative briefing.
Analyze and communicate performance and results, thereby building enhanced relationships.
Lead preparation and communication of monthly budgets, forecasts and monthly billing counts for assigned vendors.
Manage partner cost tracking, partner reporting and month-end billing.
Ensure the partner invoices are accurate when received, recorded and processed by Accounts Payable on a timely basis.
Analyze customer data and insights over a period of time using visualizations to study their needs via surveys and recommending feature and customer experience improvements for greater engagement and satisfaction.
Recommend and document improvements to operational processes for greater efficiency and accuracy.
Conduct audits to ensure partners are running fully compliant ad creatives per our pre-approved digital creative library.
Pilot a competitive review analysis for the company for the sign-up process, lifecycle email and direct mail campaign across competition recommending improvements for increased customer engagement & acquisition.

Master’s degree in Marketing, or a related field plus one (1) years of relevant experience.
Ability to analyze campaign performance metrics.
Knowledge of digital marketing KPIs and metrics.
Experience with lead generation tactics.

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