Match Group-posted 2 months ago
$69,000 - $83,000/Yr
Full-time • Mid Level
Dallas, TX
1,001-5,000 employees

Every month, millions of singles rely on our platforms to make meaningful connections. This role supports our mission by empowering marketing strategy through advanced analytics and marketing technology (martech). Match Group is a leading provider of dating services across the globe, with a portfolio that includes Tinder, Match, Hinge, PlentyOfFish, The League, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our platforms - it’s the foundation of every team we hire. We work together IRL in our Dallas, TX office 3 days/week.

  • Partner with cross-functional teams (Marketing, CRM, Product, Engineering, Finance) to unlock insights that shape marketing strategy, growth campaigns, and customer segmentation.
  • Support testing strategies and measurement across digital marketing campaigns (A/B, incrementality, etc.).
  • Build dashboards, reports, and automation pipelines to deliver insights at scale.
  • Develop marketing attribution models and LTV analyses in collaboration with finance and growth teams.
  • Improve and enhance our centralized attribution and cost data (e.g., spend, registrations, ROI).
  • Conduct ad-hoc deep dives on campaign performance, audience segments, and attribution methodology to inform strategy.
  • Partner with marketing, product, and engineering teams to design and implement data-driven workflows, ensuring accurate tracking, attribution, and reporting.
  • Serve as a subject matter expert on campaign tagging, pixel implementation, data collection architecture, event taxonomy, and measurement partners (MMP).
  • Evaluate, integrate, and maintain new MarTech tools to improve marketing efficiency and ROI.
  • 3+ years in marketing analytics, growth analytics, or a martech-focused analyst role.
  • Strong SQL skills and proficiency with tools like Excel, Looker, Tableau, or other BI platforms.
  • Experience integrating and maintaining marketing tooling such as GTM, MMPs and Firebase.
  • Understanding of marketing attribution frameworks (multi-touch, first/last-click, etc.).
  • Familiarity with scripting or statistical tools like Python or R is a plus.
  • Strong storytelling ability and a passion for interpreting data in a marketing context.
  • Medical, mental health, and wellness benefits to support overall health and well-being
  • 100% employer match on 401k contributions up to 10% (cap at $10,000)
  • Employee stock purchase program
  • Generous PTO and 18 paid holidays
  • Annual training allowance for professional development
  • ERG membership opportunities and events
  • 20 weeks of 100% paid parental leave
  • Fertility, adoption, and child care resources
  • Pet insurance and discounts
  • Company gatherings and events to build a sense of connection and belonging.
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