Marketing & Customer Experience Director

Heartland Bank & Trust Co • Bloomington, IL

62d • $99,890 - $178,511

About The Position

The Marketing & Customer Experience Director is a key leadership role responsible for driving the Bank's marketing strategy, encompassing brand building, digital marketing, content creation, and campaign management. This role leads efforts to attract, engage, and retain customers, ultimately contributing to the Bank's strategic growth objectives. Collaborates with internal teams and external service providers to ensure a seamless and personalized customer experience that aligns with the Bank's CX objectives.

Requirements

• Strong understanding of the banking industry including consumer and business financial products and services, wealth management, and agriculture services.
• Demonstrated marketing success in a highly regulated environment.
• Understanding of and experience with marketing technologies including CRM, MAP, and CMS.
• Bachelors Degree Marketing, Advertising or Communications and minimum 5 years Marketing Management and Financial Industry preferred or equivalent combination of education and experience.

Responsibilities

• Leads the development and implementation of a comprehensive marketing strategy aligned with the Banks overall business objectives, including market research, competitive analysis, and target audience identification.
• Oversees all aspects of brand building and management, ensuring consistent brand voice, visual identity, and messaging across all channels (digital, print, social, etc.).
• Drives the Banks digital marketing efforts, including SEO/SEM, social media marketing, email marketing, website management, and online advertising, to maximize reach, engagement, and lead generation.
• Leads the planning, execution, and analysis of integrated marketing campaigns, from concept to launch, ensuring campaigns are on-brand, effective, and deliver measurable results.
• Partners with cross-functional teams to identify opportunities to enhance the customer experience, ensuring marketing initiatives contribute to a seamless and personalized customer journey.
• Manages vendor partnerships, including contract negotiation and performance monitoring, to deliver high-quality marketing services and maximize return on investment for the Bank.
• Serves on appropriate committees and special projects as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Credit Intermediation and Related Activities
• Number of Employees: 501-1,000 employees