Marketing Counsel

HomeServe USA•Norwalk, CT

12d•Hybrid

About The Position

The Marketing Counsel will report into the Assistant General Counsel-Brand, Marketing and Consumer Law. The role will work collaboratively with marketing and customer-oriented teams in support of initiatives and campaigns to help business reach goals in compliance with advertising, marketing, trademark and consumer protection laws and best practices. The role will also help troubleshoot and resolve regulatory and non-regulatory high level customer issues. Based in Norwalk, Connecticut, you will join a legal team that works in a fast-paced environment on a wide range of transactional and regulatory matters. While preference will be given to candidates that are willing to be on-site in the office 5 days, we will consider remote candidates if outside Norwalk commuting area.

Requirements

Juris Doctor (JD) degree from an accredited law school and a member in good standing, of any U.S. state or DC Bar (with ability to become CT Authorized House Counsel).
At least 5 years of law firm and/or in-house experience advising clients on their marketing practices
Strong analytical, verbal and written communication and interpersonal skills
Well organized, detail oriented with ability to work under pressure and meet deadlines while managing multiple concurrent tasks
Ability to be a strategic partner and trusted advisor, finding practical solutions to business challenges.
Must exercise sound judgment and be able to work efficiently, sometimes under time pressure, in a fast-paced, demanding environment.
Competency in MS Windows, MS Word, and MS Outlook
Strong work ethic and willingness to take ownership
Ability to work independently
Ad-hoc responsibilities as assigned

Nice To Haves

Knowledge on telemarketing laws is a plus, but not required.

Responsibilities

Advise on marketing legal issues associated with consumer-facing content and campaigns.
Research and draft memos for the legal department and/or the business related to advertising and consumer protection related issues and any other issues facing the legal and compliance department.
Conduct legal advertising review in multiple mediums, such as direct mail, email, telephone, SMS, digital ads, SEO content, DRTV and social media.
Update and maintain marketing guidelines for and train colleagues on marketing and consumer protection law issues.
Draft guidelines for the business on any new or revised advice on how to structure marketing campaigns and consumer communications.
Serve as a subject matter expert within the company for advertising/marketing law issues and stay up to date on marketing-related legal issues.
Advise on trademark infringement, clearance, and registration.
Stay abreast of changes and developments to state and federal marketing, advertising and consumer-related laws and best practices (including regulatory enforcement actions and private lawsuits) that may impact the business and promptly and clearly advise on any required changes to the company’s business practices.
Stay abreast of and advise as necessary state and federal bills introduced that could affect the business.
Responsible for guiding our customer-oriented teams in responding to and resolving external and regulatory high level customer matters.
If necessary, provide strategic advice to improve business processes and practices to ensure a fair outcome for customers.