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The position involves generating, editing, publishing, and sharing engaging content daily to build and maintain a strong social media presence targeted at end users. The role includes monitoring the company’s brand via online channels, building brand awareness by engaging relevant influencers, and responding appropriately and timely to comments on accounts. Additionally, the position requires suggesting and implementing new features to develop brand awareness, such as promotions and contests, while analyzing data to determine the effectiveness of social media campaigns and reporting to the Marketing Director. The role also involves developing and directing events and external skin screening/health fair activities consistent with marketing objectives, representing the practice to the community, and coordinating on-site arrangements for community events. The position requires 25-50% travel.