Marketing Coordinator

Cie Digital LabsIrvine, CA
271d

About The Position

Cie is a Venture Studio that specializes in accelerating both innovation for large enterprises and growth for emerging startups. We invest as a partner from ideation to completion. We're looking for a Dealer Program Associate to join our marketing team! You will be on the frontlines facilitating and enhancing our dealer rewards program for a top-tier client in the automotive industry. This role is pivotal in building strong dealer relationships and driving program engagement.

Requirements

  • Bachelor's degree in Business, Marketing, or a related field.
  • 5+ years of experience in program management, marketing, or a similar role.
  • Dealer experience is required.
  • Proven track record of managing reward programs or customer engagement initiatives.
  • Exceptional organizational and project management skills.
  • Excellent relationship-building capabilities.

Nice To Haves

  • Experience with gamification strategies and customer engagement tools is a plus.
  • Willingness to travel regionally to meet program goals.

Responsibilities

  • Oversee the day-to-day management of the dealer rewards program, serving as a concierge-level point of contact for tire dealers.
  • Develop and implement structured rewards systems, including merchandise, point-of-purchase (POP) materials, and auto-adjacent items.
  • Integrate gamification elements to boost dealer participation and program excitement.
  • Conduct regular communications with dealers, including quarterly calls to diagnose program adoption, offer additional rewards, and validate store information.
  • Coordinate and execute regional on-site visits to foster strong dealer relationships and provide tailored support.
  • Manage distribution logistics, including fulfillment of branded merchandise boxes and communication with distribution partners.
  • Draft and disseminate targeted email communications and direct mail materials to sustain dealer engagement and brand alignment.
  • Analyze feedback from dealers and present monthly insights to refine and optimize the program.
  • Lead bi-monthly meetings with internal teams to align on objectives, performance metrics, and updates.

Benefits

  • Profit-sharing units and start-up units
  • Medical, dental, and vision insurance
  • Supplemental benefits
  • 401k with employer match
  • Generous paid time off

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Industry

Publishing Industries

Education Level

Bachelor's degree

Number of Employees

51-100 employees

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