Marketing Coordinator

Cie Digital Labs • Irvine, CA

271d

About The Position

Cie is a Venture Studio that specializes in accelerating both innovation for large enterprises and growth for emerging startups. We invest as a partner from ideation to completion. We're looking for a Dealer Program Associate to join our marketing team! You will be on the frontlines facilitating and enhancing our dealer rewards program for a top-tier client in the automotive industry. This role is pivotal in building strong dealer relationships and driving program engagement.

Requirements

• Bachelor's degree in Business, Marketing, or a related field.
• 5+ years of experience in program management, marketing, or a similar role.
• Dealer experience is required.
• Proven track record of managing reward programs or customer engagement initiatives.
• Exceptional organizational and project management skills.
• Excellent relationship-building capabilities.

Nice To Haves

• Experience with gamification strategies and customer engagement tools is a plus.
• Willingness to travel regionally to meet program goals.

Responsibilities

• Oversee the day-to-day management of the dealer rewards program, serving as a concierge-level point of contact for tire dealers.
• Develop and implement structured rewards systems, including merchandise, point-of-purchase (POP) materials, and auto-adjacent items.
• Integrate gamification elements to boost dealer participation and program excitement.
• Conduct regular communications with dealers, including quarterly calls to diagnose program adoption, offer additional rewards, and validate store information.
• Coordinate and execute regional on-site visits to foster strong dealer relationships and provide tailored support.
• Manage distribution logistics, including fulfillment of branded merchandise boxes and communication with distribution partners.
• Draft and disseminate targeted email communications and direct mail materials to sustain dealer engagement and brand alignment.
• Analyze feedback from dealers and present monthly insights to refine and optimize the program.
• Lead bi-monthly meetings with internal teams to align on objectives, performance metrics, and updates.

Benefits

• Profit-sharing units and start-up units
• Medical, dental, and vision insurance
• Supplemental benefits
• 401k with employer match
• Generous paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Education Level: Bachelor's degree
• Number of Employees: 51-100 employees