Marketing Coordinator

SmithBucklin • Washington, DC

286d • $65,000 - $70,000 • Remote

About The Position

At Smithbucklin, we embody a culture driven by optimism, ambition, expertise, and thoughtfulness, where every team member is empowered to exceed expectations and deliver exceptional results for our clients. Join us in shaping the future of association management, where our values serve as the cornerstone of our success. 360 Live Media is looking for a Marketing Coordinator to join our team in Washington, D.C. The ideal candidate is resourceful and passionate about helping nonprofit organizations attract new members and drive attendees to events. 360 Live Media is an event strategy, marketing, and design agency that helps membership organizations maximize their impact and advance their mission. We drive tangible business results by helping organizations modernize their approach to events, membership, and revenue. Working at the “intersection of Madison Avenue and K Street,” we bring fresh ideas, new thinking, and real results to executives and the organizations they lead. Based in the heart of Washington, D.C. in a brand-new office space on K Street, our team of fast-paced, energetic, and entrepreneurial strategists, innovators, and doers are driven to achieve growth for our clients and our company. 360 Live Media is a wholly owned subsidiary of Smithbucklin, the association management and services company more organizations turn to than any other. Our mission is to achieve the missions of the client organizations we serve. We serve trade associations, professional societies, technology communities, charitable organizations, and corporations. Smithbucklin was founded in 1949 and is 100 percent employee owned.

Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field, providing the skills necessary to excel in content creation and marketing.
• 2+ years of proven experience in copywriting and digital marketing, demonstrating your ability to craft compelling, result-driven content for diverse audiences.
• Exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences while maintaining consistency across campaigns.
• Strong multitasking and decision-making skills to manage multiple writing projects and deadlines seamlessly.
• Blend creativity with a data-driven approach to develop innovative content ideas and evaluate their success.
• Proficient in marketing tools and platforms, including email marketing software (e.g., Mailchimp, HubSpot), content management systems (e.g., WordPress), and social media management tools (e.g., Hootsuite, Sprout Social).
• Detail-oriented with a sharp eye for grammar, style, and consistency, ensuring error-free content that meets high-quality standards.
• A self-starter who thrives in a fast-paced, entrepreneurial environment, capable of adjusting to shifting priorities.

Nice To Haves

• Previous experience working in a marketing or advertising agency, showcasing your ability to deliver exceptional work in a collaborative and creative environment.
• A proven track record of crafting effective messaging for event and membership marketing campaigns.
• Knowledge of associations, professional societies, or membership organizations, enabling you to tailor copy to unique client needs.

Responsibilities

• Craft Engaging Content: Develop compelling marketing copy for a variety of platforms, including websites, emails, social media, blog posts, and event materials. Ensure all messaging aligns with brand voice and effectively drives audience engagement.
• Drive Audience Engagement: Identify target audiences and create impactful content strategies that resonate across multiple channels and segments. Focus on drawing attendees to trade shows and events, boosting membership growth, and increasing overall engagement.
• Execute Impactful Campaigns: Write and deploy persuasive content for digital marketing campaigns, including email marketing, social media, retargeting ads, web initiatives, and SEO-optimized pages. Your writing will fuel campaigns that attract attention and deliver results.
• Collaborate for Success: Work closely with creative and client service teams to align messaging and marketing campaigns with assigned clients' brand guidelines and strategic objectives.
• Client Insight: Build a deep understanding of assigned clients' goals to produce tailored, high-impact marketing materials. Become an expert in crafting messages that connect with their specific audience.
• Idea Generation: Contribute to and occasionally lead marketing meetings, creative brainstorming sessions, and workshops, using your copywriting expertise to generate concepts that captivate and inspire audiences to take the desired action.
• Analyze and Optimize: Review performance metrics to assess the impact of campaign content. Use insights to refine messaging, marketing tactics, and ensure ongoing improvements in effectiveness and engagement.
• 360 Live Media: Strengthen 360 Live Media's brand by creating and curating engaging content for social media, blogs, and digital platforms. Develop copy for agency assets like ads, case studies, emails, and event invitations to ensure consistent, high-quality representation of the agency.

Benefits

• Hybrid work environment with the option of working from home two days per week.
• Standard 40-hour work week with the possibility of additional hours based on project deadlines.
• Salary range of $65,000-$70,000 based on skills, qualifications, and experience.
• Discretionary bonus up to and including 10% of base pay.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree