Marketing Coordinator

Microtech Knives Inc • Mills River, NC

24d • Onsite

About The Position

The Marketing Coordinator plays a key role in supporting and strengthening the Microtech brand across digital, print, and customer-facing platforms. This position is responsible for coordinating content, maintaining brand consistency, supporting communication initiatives, and helping manage the company’s voice across multiple channels. The ideal candidate is a strong writer, highly organized, creative, detail-oriented, and able to thrive in a fast-paced, brand-driven environment.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field preferred
• 2–3 years of prior experience in marketing, communications, or digital marketing required
• At least 2 years of social media-focused experience preferred
• Strong written communication skills with the ability to produce accurate, polished, and brand-appropriate public-facing content
• Experience with social media platforms such as Facebook, LinkedIn, X, and Instagram required
• Familiarity with social media management and scheduling tools required
• Proficiency in Microsoft Office, including Word, Excel, and PowerPoint
• Proficiency in Adobe Creative Suite, including Photoshop and InDesign, preferred
• Strong organizational skills and high attention to detail
• Ability to manage multiple priorities and adapt to changing needs in a fast-paced environment
• Ability to work independently while also collaborating effectively across departments
• Strong interpersonal skills and ability to communicate professionally with internal and external stakeholders
• Demonstrated reliability, punctuality, and ability to follow company procedures and safety requirements

Nice To Haves

• Understanding of brand voice, content strategy, and audience engagement
• Knowledge of SEO best practices, keyword usage, and metadata optimization
• Ability to balance creative thinking with structure, organization, and execution
• Ability to manage content with a high degree of accuracy and consistency
• Comfort working in a high-volume environment with deadlines and evolving priorities

Responsibilities

• Develop, write, edit, and publish content across digital and print platforms, including social media, blogs, newsletters, website updates, and promotional materials
• Support daily social media activity, including content posting, engagement monitoring, and response coordination as appropriate
• Help manage and maintain social media calendars, event calendars, and editorial calendars
• Set up, update, and optimize company pages and profiles across digital platforms to increase brand visibility and consistency
• Monitor social channels for audience engagement, competitor activity, and relevant industry trends
• Capture and analyze social media and digital performance metrics and use insights to improve content effectiveness
• Collaborate with internal teams, including Sales, Customer Relations, Engineering, and Leadership, to ensure accurate and timely communication
• Edit and maintain website content, including event information, product details, images, and links
• Write, edit, and optimize email marketing communications, including customer campaigns and newsletters
• Draft, edit, and publish digital content within Shopify, with an understanding of SEO, keywords, and metadata best practices
• Write and edit product descriptions for use across website, catalog, print materials, and advertisements
• Review and edit internal and external written communications to ensure clarity, accuracy, grammar, and alignment with brand standards
• Coordinate content and information for advertisements, print media, and promotional campaigns
• Manage and organize content stored on the marketing server
• Reference engineering documentation to ensure accuracy of product specifications and details
• Interpret and apply trademark and registration language accurately, updating content as needed when changes are communicated
• Participate in daily meetings with the Marketing and Sales teams to review goals, priorities, progress, and tasks
• Support a work environment that is creative, entrepreneurial, solutions-focused, team-oriented, and brand-conscious

Benefits

• Competitive compensation
• Strong and dynamic team environment
• Growth and development opportunities
• Comprehensive benefits
• Employee discount
• Opportunity to work with a recognized market leader in the knife industry

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level