Marketing Coordinator

Physicians' Primary Care of Southwest Florida•Fort Myers, FL

20d

About The Position

Physicians’ Primary Care of Southwest Florida is a premier multi-specialty primary care practice with locations in Cape Coral, Estero, Fort Myers, and Lehigh Acres. We are currently seeking a Full-Time In-House Marketing Coordinator to join our Administration Team. The Marketing Coordinator: Collaborate with the practice’s leadership team to develop and execute comprehensive marketing plans and campaigns. Create tailored marketing messages to reach and engage target audiences effectively. Works with external company to oversee social media accounts, including content creation, scheduling, and engagement. Develop and implement email marketing campaigns to inform and engage current and prospective patients, as well as internal campaigns Plan and execute community outreach events, health fairs, and other promotional activities. Coordinate with vendors, manage event logistics, and ensure successful event execution. Create compelling content for various marketing channels, including blog posts, newsletters, flyers, and social media. Monitor and manage online reviews and patient feedback to maintain a positive brand image. This includes recruitment reviews. Assist with administrative tasks related to marketing projects and campaigns. Coordinates and attends community and networking events to promote Physicians’ Primary Care's adult medicine and pediatrics divisions. Collaborate with the HR Director to create recruiting campaigns and facilitate positive recruiting endeavors in the community. Works with marketing assistant to ensure projects completed. Maintain marketing materials inventory and manage relationships with external vendors and agencies.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
4+ years of experience in marketing in the healthcare or medical industry.
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
Strong written and verbal communication skills with an eye for detail.
Creative thinking and problem-solving abilities.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Nice To Haves

Knowledge of healthcare marketing regulations and compliance is a plus.

Responsibilities

Collaborate with the practice’s leadership team to develop and execute comprehensive marketing plans and campaigns.
Create tailored marketing messages to reach and engage target audiences effectively.
Works with external company to oversee social media accounts, including content creation, scheduling, and engagement.
Develop and implement email marketing campaigns to inform and engage current and prospective patients, as well as internal campaigns
Plan and execute community outreach events, health fairs, and other promotional activities.
Coordinate with vendors, manage event logistics, and ensure successful event execution.
Create compelling content for various marketing channels, including blog posts, newsletters, flyers, and social media.
Monitor and manage online reviews and patient feedback to maintain a positive brand image. This includes recruitment reviews.
Assist with administrative tasks related to marketing projects and campaigns.
Coordinates and attends community and networking events to promote Physicians’ Primary Care's adult medicine and pediatrics divisions.
Collaborate with the HR Director to create recruiting campaigns and facilitate positive recruiting endeavors in the community.
Works with marketing assistant to ensure projects completed.
Maintain marketing materials inventory and manage relationships with external vendors and agencies.