Marketing Coordinator
Ternus Lending, LLC•Charlotte, NC
About The Position
We are hiring a Marketing Coordinator focused on lifecycle marketing and automation. This role owns execution inside Salesforce and Pardot, building and optimizing campaigns that generate, nurture, and convert borrowers, brokers, and referral partners. This is a hands on role responsible for campaign build, segmentation, reporting, and performance improvement across the customer journey.
Requirements
- BA or BS in marketing, business, or equivalent experience in a role
- Experience working in a CRM and marketing automation platform, preferably Salesforce and Pardot
- Strong understanding of email marketing best practices
- Comfortable working with segmentation and performance data
- Organized and able to manage multiple priorities
Nice To Haves
- Experience in restricted categories or categories with a longer sales cycle
- Familiarity with HTML
- Experience with analytics platforms
- Experience with SMS
Responsibilities
- Build and manage automated nurture, onboarding, and reactivation campaigns
- Own audience segmentation, tagging, and data hygiene inside Salesforce
- Develop and maintain Pardot engagement programs and workflow logic
- Launch campaigns and ensure team alignment prior to go live
- Track engagement, conversion, and attribution metrics
- Analyze first touch and last touch performance to evaluate ROI
- Deliver reporting with clear recommendations to improve results
- Supporting organic and paid efforts in social and search
- Identify opportunities to improve lifecycle messaging and timing
- Assist with other marketing functions as needed
- Track marketing invoices and monitor spend against budget
- Assist with annual planning and vendor forecasting
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
