Marketing Coordinator with Creative Responsibilities (Part Time)

Balance Within•Delafield, WI

5d•$18 - $23•Hybrid

About The Position

We are looking for a part-time Marketing Coordinator to join our growing team. In this role you’ll be an integral part of the team in developing and implementing first class marketing campaigns to help connect our amazing and highly motivated clientele with the very best holistic Physical Therapy care available. You also must be able to work in a fast-paced environment and demonstrate extraordinary attention to detail. Should you come aboard, you will regularly feel the fulfillment of seeing the clients we serve be empowered to transform their lives and make the very best decisions about their health through your work. If you LOVE marketing, want to broaden your experience and skill set and you want to join a team that works together, appreciates and supports each other then we need to talk… This is an awesome opportunity for someone who: LOVES MARKETING and wants to broaden your experience and skills. Want to work in a fast-paced, NO-DRAMA environment where office politics, backstabbing, gossip and negativity are NOT tolerated. Wants to work at a company where they can LEARN about all aspects of marketing, including online and offline campaigns, Customer Relationship Management (CRM) implementation, client list building, maintaining client relationships, social media marketing, print production and more. We believe whole-heartedly in education, and provide an immense amount of training, teaching, and coaching with world-class business & marketing coaches. Wants to work with a fun and amazingly supportive team that is value driven, strongly service oriented and where they have a big opportunity to make a positive difference in our patients’ lives every day Is extremely detail-oriented and appreciates people who take an organized, systematic approach to achieving success. Likes the idea of working for a growing company where their ideas and contributions directly impact the company’s success, direction and growth. Is a quick, self-motivated learner who wants to work for a company that will invest in their education. Wants a position that will offer upward earning and career advancement; we want people who are interested in growth, learning and becoming part of our team long-term.

Requirements

Deep understanding of the company’s target market, USP, services and products.
Deep understanding of direct response marketing.
Excellent organizational, time management and problem-solving skills.
Ability to write effective marketing copy (basic sales copywriting).
Excellent attention to detail and dependability.
Advanced skills with Word, Excel, Canva (or other graphic design program), CRM systems.
Candidate must be able to accurately work with database files and Excel spreadsheets containing data.
Ability to produce ROI reports for various marketing initiatives.
Ability to properly format marketing communications, e-mails, social media and sales letters.
Ability to create a production schedule and follow it.
Ability to work under deadlines and on schedule.
Ability to plan work so that it is completed on time.
Experience with and proficient in organic social media marketing.
Demonstrates an ability to quickly and proficiently understand and absorb new information; is tech-savvy.
Has experience in a business or industry where targets need to be met.

Responsibilities

Write weekly email and blog content to be sent to our in house list.
Work with Physical Therapy team to create weekly video content to be repurposed to email/blog/social media.
Create basic graphic design content via Canva for social media posts, fliers, email and blog images/infographics.
Provide weekly marketing reports to the clinic owner of leads generated, the source of those leads, cost per lead, sales closed, conversion percentages and ROI.
Assist in creating, updating and managing various campaigns in the company’s CRM.
Assist in creating, updating and managing the company’s social media sites and Google My Business site.
Manage the inbound lead cleaning and follow-up process to ensure all inbound leads are qualified, cleaned, tracked and followed up on according to our follow-up process.
Work with the company’s SEO/Google Ads/Facebook Ads company to improve our rankings, ad performance and/or hold top positions for critical keywords.
Manage referral rewards program.
Work with our web designer to update and create pages to optimize lead generation and sell future programs.
Assist in the production of in-clinic and virtual workshops, coordination of health fairs, networking and other community events.
Assist in the creation, updating and production of the company’s Shock-And-Awe materials and other sales collateral.