Marketing Coordinator

Lightwave Dental•Richmond, VA

1d•Onsite

About The Position

The Specialty Field Marketing Coordinator drives referral growth and brand awareness by building strong, trust‑based relationships with referring dentists and specialists within an assigned territory. This is a relationship‑driven, field‑based role with clear performance goals tied to referral volume, engagement, and event execution. This is an entry‑level, field‑based role ideal for someone early in their career who enjoys relationship building, face‑to‑face marketing, and learning how healthcare marketing drives business growth. The coordinator serves as the “face of the brand” in the field, connecting practices, providers, and marketing strategy.

Requirements

2 years of experience in customer service, marketing, sales, hospitality, or a people‑facing role
Strong relationship builder with excellent interpersonal and communication skills
Comfortable in a field-based, performance-driven role
Organized, self-motivated, and able to manage territory independently
Professional presence and strong brand representation skills
Valid driver’s license and ability to travel locally on a weekly basis
High school diploma or equivalent required

Nice To Haves

Experience in healthcare, dental, medical sales, or field marketing preferred
Associate’s or Bachelor’s degree in Marketing, Communications, Business, Healthcare, or a related field preferred but not required

Responsibilities

Visit assigned dental offices following a structured weekly route (15–20 offices/week).
Build and maintain strong relationships with dentists, office managers, and care teams.
Present the practice’s services, providers, and differentiators.
Identify, research, and onboard new referring offices.
Gather and communicate referral experience feedback and growth opportunities.
Plan and optimize weekly territory routes to maximize impact.
Track all visits, notes, follow-ups, and referral activity.
Monitor referral trends and address at-risk or declining referral sources.
Provide regular reports on field activity, insights, wins, and challenges.
Identify and support marketing opportunities such as Lunch & Learns, CE events, open houses, and community events.
Lead event development, execution, and provider participation.
Execute events on-site and lead post-event follow-up.
Track event engagement and correlate activity to referral growth.
Partner with operations, marketing, and practice leadership to improve referral experience.
Share field insights to inform marketing strategy and provider outreach.