Marketing Coordinator

LJ-posted 2 days ago
Full-time • Entry Level
Swartz Creek, MI
51-100 employees
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The Marketing Coordinator is responsible for developing, executing, and overseeing strategic marketing and advertising initiatives that strengthen brand awareness, support business growth, and align with organizational objectives. This role combines hands-on marketing execution with leadership and creativity-ensuring consistent, compelling messaging across all platforms while maintaining an active and engaging company presence in digital, print, and event environments.

  • Represent and/or support LJ Inc. at trade shows, events, and community engagements with professionalism and enthusiasm.
  • Plan, coordinate, and manage all aspects of event participation, including setup and teardown of booths.
  • Tracking and ordering promotional materials.
  • Develop creative briefs and guide direction for all advertising and public-facing communications, including digital, print, and video content.
  • Conceptualize and execute multichannel campaigns across the customer lifecycle to ensure cohesive communication and brand alignment.
  • Manage and maintain all social media accounts, ensuring timely, relevant, and engaging content.
  • Conduct market research to identify emerging trends and customer needs.
  • Create designs for signage, promotional materials, and digital assets.
  • Collaborate closely with clients and internal departments to gather feedback and implement improvements.
  • Oversee project timelines, budgets, and deliverables while ensuring marketing efficiency through automation tools and CRM systems.
  • Track, analyze, and report marketing performance metrics; adjust strategies for maximum effectiveness.
  • Present campaign results, insights, and proposals to leadership teams.
  • Minimum of two (2) years of experience in a Marketing Coordinator or similar marketing role.
  • Willingness and ability to travel occasionally, as business needs require.
  • Demonstrated ability to interact professionally with current and prospective clients, fostering strong relationships and representing the organization positively.
  • Strong copywriting and editing skills with attention to brand voice and messaging consistency.
  • Working knowledge of graphic design software (e.g., Adobe Creative Suite, Canva, Figma).
  • Experience managing multiple projects simultaneously in a fast-paced environment.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Familiarity with event marketing, trade shows, and experiential marketing strategies.
  • Excellent organizational, time-management, and problem-solving skills.
  • Competitive compensation
  • 100% company paid health insurance for employee and dependents
  • 100% company paid dental and vision for employee and dependents
  • 401k with 3% company match
  • PTO
  • And much more!
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