Marketing Coordinator - Keyc

Gray Media•N. Mankato, MN

6h•$40,000 - $50,000

About The Position

Ready to turn heads, drive engagement, and be the ultimate storyteller for a brand that truly matters? KEYC News Now is looking for a Marketing Coordinator who can blend creative genius with digital savvy, crafting campaigns that resonate across every screen and connect deeply with our community. If you thrive on developing multi-platform strategies and making a tangible impact, then this is your stage.

Requirements

Proven experience as an expert storyteller, capable of captivating audiences across diverse media.
Strong command of marketing strategies, with a knack for developing innovative and effective campaigns.
Exceptional editing and writing skills, allowing you to craft clear, concise, and compelling messages.
Proficiency in graphic design, with the ability to create visually stunning and on-brand assets.
A digital-first mindset, comfortable operating across web, social, and streaming platforms.
An innate ability to connect with people and build authentic relationships, both internally and within the community.
Organizational superpowers: You can juggle multiple projects, deadlines, and priorities with grace and precision.
Proactive and collaborative spirit: You jump in, take initiative, and thrive in a team environment.
Flexibility and adaptability: The media landscape moves fast, and you're ready to move faster.

Responsibilities

Innovate creative concepts: Develop, produce, and analyze compelling marketing strategies and content that shine across all of KEYC's platforms—TV, digital, and social.
Be the community champion: Identify, schedule, coordinate, and enthusiastically represent KEYC at local events, building vital connections as our key liaison.
Orchestrate travel adventures: Lead, organize, and facilitate exciting travel-related promotions, partnering with industry leaders like Holiday Vacations and Collette.
Craft essential tools: Design and maintain a suite of powerful sales and marketing materials, from dynamic media kits to informative client sheets and eye-catching promotional collateral.
Launch integrated campaigns: Strategize, develop, and execute seamless marketing campaigns for our sales department, ensuring impactful reach across on-air, digital, and social media.
Dominate social media: Oversee and manage all paid social media initiatives, amplifying both client campaigns and KEYC's own station promotions with precision and flair.
Bridge news and sales: Lead, coordinate, and facilitate strategic sales initiatives that intersect directly with our news department and the beloved Kato Living segments, ensuring powerful cross-promotion.
Curate Kato Living content: Organize, schedule, and manage all sponsored segments for Kato Living, working hand-in-hand with our hosts to bring engaging stories to life.
Shape daily narratives: Collaborate with Kato Living hosts to identify and schedule non-sponsored segments, adding genuine value and interest to our programming.
Drive digital news presence: Create dynamic news content across all platforms throughout the day, ensuring every piece is on-brand, engaging, and digitally optimized.
Be our digital voice: Act as the driving force behind our daily and long-term digital projects, ensuring that special events and breaking news coverage are always multi-dimensional and immersive.

Benefits

Comprehensive Medical(Rx), Dental and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring