Marketing Coordinator - The College of William & Mary - The College of William and Mary

KPMG•Williamsburg, VA

73d•Onsite

About The Position

The Marketing Coordinator works closely with the onsite Operations team and Corporate Marketing team to help bringboth Aramark's and our client's vision and mission to life. The Marketing Coordinator is a champion, guardian, advocateand ambassador of the brand. Collaboratively with the key stakeholders, Marketing Coordinators coordinate, organizeand execute all communication initiatives, including both proactive and reactive communication to bring the brand to life.The coordinator will provide support on all local engagement activities, both partner and consumer facing, including butnot limited to written and verbal communication, events, learning programs and community events.At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employeesand for our customers. In order to meet our commitments, job duties may change or new ones may be assigned withoutformal notice.

Requirements

Requires content creation experience (blogs, press releases, internal communication, social media posts)
Requires a high school diploma or equivalent
Excellent oral and written communication skills
An eye for design and branding
Strong research, project management and analytical skills
Advanced knowledge of Microsoft Office, Canva, and Adobe applications
Excellent project management skills with a proactive approach to all projects

Responsibilities

Supports the operations team in executing innovation launches that drive profit growth
Leads the development of creative customer presentations, centering all marketing efforts to achieve immediate andlong-term business goals
Coordinates engagement activities showcasing new products and programs
Work with the Regional Marketing Manager to identify new marketing opportunities by category, recommendingactions, plan projects, estimate costs and manage projects to completion
Manages website content, enhancements, and further development
Executes on-site market research initiatives including intercept and digital surveys
Provides market research, campaign results and consumer trends and put together action plans to further strengthenour services program
Supports the development, implementation, and execution of the client's brand strategy
Designs location specific traditional, digital, and social marketing campaigns; measure the effectiveness and salesdata for each initiative
Updates and manages content of marketing materials and coordinates print production when required
Drives innovation via technology providing a strategic marketing plan as well as implementation support for multipleplatforms such as digital screens and mobile applications
Executes, measures and tracks participation for Aramark vendor partner programs
Builds and maintains core relationships with clients, and local communities
Supports other Aramark locations as required
Supports technical operations including Point of Sale (POS) system configuration, mobile ordering application setup, and basic IT troubleshooting to ensure seamless student, client, and vendor experience and operational efficiency.