Marketing Coordinator

Santa Clara Development Corporation • Española, NM

3d

About The Position

The Marketing Coordinator plays a critical role in the successful execution of marketing initiatives for Santa Claran Casino Resort and affiliated properties. This position is designed to assume a significant portion of the day-to-day operational responsibilities ensuring continuity, organization, and timely delivery of marketing programs.

The Marketing Coordinator supports and helps lead the planning, coordination, and execution of casino promotions, giveaways, special events, property signage, and marketing deliverables across multiple platforms. This role requires exceptional organizational skills, attention to detail, and the ability to manage multiple projects simultaneously in a fast-paced casino and hospitality environment.

The Marketing Coordinator must ensure all marketing efforts align with brand standards, regulatory requirements, and internal deadlines while working collaboratively with internal departments and external vendors.

Requirements

• Exceptional organizational and time-management skills
• Strong attention to detail and commitment to accuracy
• Ability to manage multiple projects simultaneously in a deadline-driven environment
• Strong verbal and written communication skills
• Ability to work independently while collaborating effectively with teams
• Comfortable coordinating across departments and with external vendors
• Adaptable, proactive, and solution-oriented
• Professional judgment and discretion when handling sensitive information
• Basic understanding of marketing principles including print, digital, social media, and production workflows
• High School Diploma or GED required
• Proficiency in English (reading, writing, and verbal communication)

Nice To Haves

• 1–2 years of casino or hospitality experience preferred
• Degree in Marketing, Advertising, Communications, Journalism, Project Management or related field preferred
• Working knowledge of Microsoft Office 365 and basic marketing and design tools preferred

Responsibilities

• Maintain and manage the primary marketing calendar, ensuring all deadlines for promotions, events, signage, advertising, and deliverables are met.
• Coordinate the execution of casino promotions including car giveaways, cash giveaways, Earn & Get promotions, and Backyard Bash events.
• Serve as a key point of contact between Marketing and internal departments (Player Services, Slots, Compliance, Facilities, IT, Food & Beverage, Security, etc.) to ensure seamless event planning and execution.
• Track deliverables from concept through completion, ensuring approvals, production, and installation occur on schedule.
• Coordinate logistics for marketing events and promotions, including vendor communication, prize procurement, setup requirements, and on-site execution.
• Assist with prize sourcing, ordering, tracking, and documentation for promotional giveaways.
• Ensure promotional events are executed in compliance with gaming regulations, security procedures, and internal approval processes.
• Support on-site marketing presence during events as needed.
• Work with external vendors for printing, signage, promotional items, advertising, and production services, or create in-house promotional materials as needed.
• Request estimates, track costs, and assist with budget oversight for marketing projects.
• Coordinate production timelines and delivery of materials.
• Manage the installation, rotation, and removal of marketing signage throughout the property, including: Casino floor signage Digital TV displays Gas pump screens Table toppers, posters, and point-of-sale materials
• Ensure all visuals are current, accurate, and aligned with approved promotions.
• Assist with the day-to-day management of social media accounts across Santa Claran Casino Resort and affiliated business entities.
• Schedule, publish, and monitor posts in alignment with the approved marketing calendar and promotional priorities.
• Coordinate with the Marketing Manager, Graphic Designer, and internal departments to ensure timely, accurate promotion of events, giveaways, specials, and announcements.
• Support content creation by coordinating graphics, photos, videos, and copy with internal staff and external vendors.
• Monitor engagement, respond to basic inquiries or comments as directed, and escalate guest concerns or sensitive issues to appropriate departments.
• Ensure all social media content adheres to brand standards, regulatory requirements, and approved messaging.
• Assist with tracking basic performance metrics (reach, engagement, impressions) and reporting results as requested.
• Maintain organized access, credentials, and documentation for all social media platforms.
• Proof all marketing materials for accuracy, brand compliance, and clarity prior to final approval.
• Ensure the Santa Claran Casino Resort brand is represented with professionalism and integrity across all platforms.
• Maintain organized digital and physical marketing files and archives.
• Assist with invoice review and verification prior to approval.
• Maintain department supplies and organization.
• Perform research, data entry, reporting, and other administrative support as needed.
• Maintain regular attendance, punctuality, and a professional work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED