Marketing Coordinator

Southeast Community Health Systems•Zachary, LA

28d

About The Position

The Marketing Coordinator is responsible for the development and execution of marketing projects, website management, social media, video platforms, company or product fact sheets, logos, or other promotional products initiatives and programs related to communication, promotions, special events, public relations, and community impact. This position offers considerable opportunities to leverage and develop skills in market research, branding, project management, building meaningful local partnership and execute grassroots initiatives to drive engagement.

Requirements

Bachelor’s degree preferred in the marketing and/or business field or equivalent related experience
3 years of related experience preferred in marketing and grant writing
Technical skills required: Word, Power Point and advanced Excel. Knowledge in Adobe Creative Suite an asset
Purchasing and inventory management experience an asset
Project management experience
Experience in using web analytic tools, experience with CMS and Google Analytics preferred
Good knowledge of web technologies, protocols, and tools; internet marketing skills
Excellent written and oral communication skills for both external and internal audiences
Ability to communicate in English, both verbally and in writing.

Responsibilities

Contributes to the development and executes marketing programs to achieve stated objectives regarding revenue, profitability, and market share
Coordinating all aspects of the organization’s online presence. In addition to writing, editing and proofreading site content, this person will also work closely with the website host provider to maintain site standards regarding new development; including tracking website statistics
Manage direct marketing campaigns from planning to delivery and measurement of effectiveness, including newsletter creation and distribution, email campaigns, online and print advertising
Develop and manage video platforms
Development of the annual advertising and marketing plan
In collaboration with the Data Analyst, utilize patient demographic data from Electronic Health Record platform for direct marketing campaigns to patients
Work with Director of Outreach and Enrollment on promotional items strategies
Manage collateral projects as defined by Director of Outreach and/or CEO: content collection, production and printing/distribution and inventory management
Maintain files and information for key vendors such as contacts, solution description, active deals, and specific product information/versions of integration, marketing events, quotes, and website content
Identify and cultivate relationships with community leaders, local businesses, and partner organizations to expand the organization's footprint.
Assist in the development of policies and procedures of the marketing department’s practices to streamline operations
Creating, editing, and producing digital (website, webinar, newsletter and email) and physical marketing materials (presentations, brochures, fact sheets, other promotional products)
Creating periodic marketing reports providing insight into defined KPIs, providing assessments and suggestions to improve and optimize them
Participating in departmental meetings, as requested, to understand how to best market our services
Work and negotiate with external parties (vendors/suppliers)
Ensure that messages are supportive of and consistent with marketing strategies and the organization’s mission
Coordinated targeted outreach campaigns for specific seasonal programs or time-sensitive initiatives
Improve communication efficiencies within company
Accomplishes organizational goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
Monitors budgets by comparing and analyzing actual results with plans and forecasts
Updates job knowledge by participating in educational opportunities
Other related duties as assigned that support organizational goals and objectives Completes initial assessment of patient according to policy and procedure and documents appropriately.