Marketing Coordinator

SWK Management Inc

3d•Onsite

About The Position

The Marketing Coordinator serves as the internal marketing liaison for Shooters World's retail, range, and training operations. This role manages day-to-day marketing execution, maintains brand consistency across all touchpoints, coordinates with external marketing vendors and partners, and ensures seamless integration between various marketing initiatives and in-house needs. The Marketing Coordinator balances creative production with strategic coordination to support sales growth.

Requirements

Bachelor's degree in Marketing, Communications, Graphic Design, or related field (or equivalent professional experience)
3-5 years of marketing experience, preferably in firearms retail, shooting range, or outdoor recreation industries
Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Lightroom)
Working knowledge of WordPress (or similar CMS), Google Analytics, and social media management platforms
Experience coordinating with external agencies, vendors, or contractors
Familiar with firearm industry marketing regulations, advertising restrictions, and platform limitations
Strong copywriting, communication, and creative design skills
Excellent organization, project coordination, and time management abilities
Highly motivated, results-oriented self-starter with strong sense of ownership
Ability to meet tight deadlines with minimal supervision
Strong attention to detail with ability to review and approve work for brand consistency
Comfortable working both independently and collaboratively with leadership, store teams, and external partners
Passionate about maintaining brand standards and delivering quality work

Nice To Haves

Proficiency in Adobe Premiere Pro and After Effects
Experience with email marketing platforms (MailChimp, Constant Contact, etc.)
Knowledge of firearms, shooting sports, or outdoor recreation

Responsibilities

Serve as primary internal contact for marketing vendors, partners, and service providers
Provide vendors with product information, SKUs, pricing, sale dates, and promotional details needed for campaigns and creative projects
Review and approve all externally-produced marketing materials for brand consistency, accuracy, and compliance
Coordinate timing and integration of external campaigns with in-house marketing activities and store operations
Track project deliverables and ensure deadlines align with business needs
Participate in strategy sessions to align on goals, messaging, and campaign priorities
Develop and maintain annual marketing calendar, ensuring alignment across all sales, training, and events
Maintain consistent branding, messaging, and visual identity across all materials and channels
Ensure compliance with social media advertising policies related to firearms, ammunition, and accessories
Identify and pursue co-op advertising opportunities with manufacturer partners
Track and manage all co-op funds and marketing budgets across locations
Design creative materials including flyers, price tags, banners, in-store digital signage, event signage, and promotional graphics
Produce and edit photos and videos for social media, website, and in-store use
Maintain organized archives of all creative assets and marketing materials
Create supplementary graphics and copy to support marketing campaigns
Manage day-to-day social media presence across all Shooters World platforms
Create and post organic content that complements paid advertising campaigns
Respond to customer comments, messages, and inquiries professionally and promptly
Develop and manage relationships with influencers and content creators
Capture real-time content showcasing daily operations, new products, staff, and customer experiences
Coordinate website updates including event pages, class schedules, and promotional landing pages
Ensure website content remains accurate and current
Monitor website analytics using Google Analytics and share insights for optimization
Manage online class registration and membership sign-up integrations
Support the planning and execution of digital advertising campaigns (social media ads, Google Ads, email marketing, geofencing)
Provide campaign assets, product details, and messaging direction
Monitor campaign performance and ROI
Coordinate with vendors on ad creative, targeting, and optimization
Plan and promote in-store events, influencer appearances, product demos, and training seminars
Collaborate with store teams to execute well-branded events
Create and distribute training calendars for all locations
Manage donation certificate program and track all charitable contributions
Develop relationships with local tourism organizations and community partners
Manage and track marketing budgets for all locations
Prepare monthly reports on campaign results, social media performance, website traffic, and ROI
Maintain documentation for co-op reimbursements and vendor invoices
Ensure all marketing activities comply with federal and state firearm advertising laws and social platform policies