Marketing Coordinator

National Association of Convenience Stores•Alexandria, VA

10d•Hybrid

About The Position

The marketing department is seeking a detail-oriented Marketing Coordinator to serve as the bridge between campaign strategy and execution. The role will be responsible for translating high-level ideas into actionable projects. The primary focus will be managing project timelines, drafting professional copy, and ensuring all campaigns are executed efficiently. The ideal candidate is a highly organized professional who can manage multiple priorities and meet evolving needs under firm deadlines.

Requirements

Bachelor’s degree in marketing, business, or related field.
1 - 3 years of marketing experience, including copywriting experience.
You have a can-do attitude, are extremely organized and detail-oriented with the ability to manage multiple projects.
Ability to aggregate campaign results for analysis and decision-making.
Excellent written and verbal communication skills; attention to detail.
Familiarity managing vendors and outside partner timelines.
Self-starter: strong time management, sound judgment and decision-making skills that allows you to plan and execute multiple, high-profile projects, and meet deadlines.
Team player: works within a fast-paced team environment to ensure goals are met or exceeded; strong project management and ability to collaborate with internal stakeholders to achieve desired outcomes.
Familiarity with AI tools used in marketing (such as generative AI for content, research, or analysis) and a willingness to continuously learn and apply emerging technologies.

Nice To Haves

Familiarity with Dynamics 365, Smartsheet and HubSpot a plus.

Responsibilities

Campaign Coordination: Take the lead on moving projects from "brief" to "live", manage calendars, coordinate with cross-functional teams and ensure all stakeholders are aligned.
Schedule Maintenance: Manage project progress using Smartsheet, ensuring all team members meet interim deadlines to adhere to the master campaign schedule.
Content & Copywriting: Develop and draft compelling copy for email campaigns, social media, advertisements and web content to drive audience engagement and conversion.
Brand Consistency: Review and monitor corporate communications to ensure strict adherence to brand standards, including logo usage, messaging templates and taglines.
Collateral Coordination: Manage the production and organization of printed materials, packaging and promotional products for events, product launches and membership drives.
Performance Reporting: Analyze and compile campaign performance data into centralized reports, providing the marketing team with actionable insights to inform real-time optimizations.
Cross-Functional Collaboration: Partner with internal teams to streamline marketing processes and improve project execution.
Vendor Coordination: Manage end-to-end relationships with external vendors, overseeing the bidding process and production timelines to ensure all campaign assets are delivered on spec and under budget.
Market Intelligence: Monitor emerging trends, best practices and regulatory changes within the marketing industry to ensure NACS remains competitive and compliant.