Marketing Coordinator

ALLIED ELECTRIC INC • Walker, MI

6d

About The Position

The Marketing Coordinator supports and helps scale Allied Electric’s marketing efforts during a period of rapid growth. This hands-on role is responsible for content creation, social media management, recruiting marketing support, website updates, company events, and coordination with external vendors. The Marketing Coordinator plays a visible role in shaping Allied’s brand by turning moments in the field and at company events into compelling stories that reinforce pride, professionalism, and growth.

Requirements

• 1–4 years of experience in marketing, communications, or content creation.
• Strong writing, storytelling, and content development skills.
• Comfortable working on jobsites and interacting with field teams.
• Basic photo and video editing experience (Canva, Adobe, CapCut, or similar tools).
• Organized, proactive, and comfortable owning multiple workstreams.

Nice To Haves

• Interest in building systems and processes in a growing organization.
• Desire to grow into a broader marketing or leadership role over time.

Responsibilities

• Content and Brand Execution Capture photo and video content on jobsites, at company events, and in the office.
• Edit short-form photo and video content for social media, recruiting, and internal communications.
• Maintain consistent brand voice, tone, and visual standards across all platforms.
• Build and maintain a centralized content and asset library.
• Social Media & Outbound Presence Manage day-to-day activity across LinkedIn, Instagram, and Facebook.
• Develop and maintain weekly and monthly content calendars.
• Write captions and short-form copy aligned with company messaging and culture.
• Track engagement metrics and optimize content based on performance and reach.
• Recruiting Marketing Support Create recruiting-focused content for electricians, project managers, and leadership roles.
• Support hiring campaigns with targeted content and paid social efforts as needed.
• Partner with HR to highlight career paths, company culture, and growth opportunities.
• Website & Marketing Materials Maintain and update website content, pages, and visuals.
• Coordinate with external designers and contractors to produce polished marketing assets.
• Support proposal decks, interview presentations, and company capability statements.
• Company Events & Internal Brand Support planning and execution of company events that reinforce culture, values, and employee pride.
• Own event branding, messaging, run-of-show planning, and content capture.
• Create pre-event, live-event, and post-event communications.
• Transform company events into internal and external storytelling assets.
• Partner with HR and Operations to execute events while maintaining brand consistency.
• Project & Vendor Coordination Manage timelines for marketing initiatives and events.
• Serve as the day-to-day point of contact for external marketing and design vendors.
• Ensure marketing materials remain current and aligned with company growth

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed