Marketing Coordinator

CWT • Arlington, TX

18d

About The Position

Carlson Wagonlit Travel SatoTravel ( CWTSatoTravel ) is seeking an experienced and talented Marketing Coordinator for our Arlington, Virginia location. As a Marketing Coordinator, your mission will be to “Deliver the Perfect Trip” in order to sustain optimum results for our clients and for CWTSatoTravel. Primary Objective The Marketing Coordinator will provide marketing and communications support for all CWTSatoTravel brands, products, services and systems. He or she will work directly with the Director, Marketing and Communications to assist in developing marketing communications strategies and deliver supporting initiatives through print, digital, social media and events while maintaining brand standards. This position will support CWTSatoTravel’s global brand identity as well as: - FedRooms® - SatoVacations - E2 Solutions® - Group Travel Services Major Areas of Accountability 1. The Marketing and Communications Coordinator will have primary contact with: a. Internal - Manager, Marketing and Communications - Employee Communications team - Global Communications team - FedRooms® team - CWTSatoTravel Hotel Program team - Web team - E2 Solutions® team - Program Management team - HR b. External - Printers/Marketing Vendors - Hoteliers - NDTA members - Military & Government travelers 2. He/She will assist in the creation of all internal and external communications vehicles. This will include: a. Copywriting and design of marketing collateral. b. Maintaining and tracking subscription lists. c. Creating surveys and tracking/analyzing responses. d. Composing articles for quarterly newsletters. e. Contributing content and ideas for email campaigns. f. Conducting industry event research, planning, set-up and coverage. g. Drafting and distributing internal company communications with the approval of the Director, Marketing and Communications. h. Updating and maintaining documents on the employee intranet. i. Assisting in the planning, research and execution of Washington, DC area employee events. 3. He/She will be an active participant in website maintenance, and should have experience with HTML and web development. Responsibilities will include: a. Serving as the IT liaison with IT Share Services Group coordinating developmental changes and communicating with various affected teams. b. Submitting work requests to the web team for routine maintenance. c. Troubleshooting. 4. He/She will contribute and develop strategies for CWTSatoTravel and FedRooms social media strategies including: a. Facebook b. LinkedIn c. This will include all content creation and message responses (to potentially include after-hours responses). d. Creating social media communication plans and reporting analytics. 5. He/She will assist with advertising sales by: a. Participating in quarterly advertising calls. b. Managing advertisements for newsletters and some website uploading. 6. He/She will monitor marketing analytics (including website statistics) and develop reporting mechanisms to track marketing performance. a. Use Google Analytics to create reports and develop strategies for websites. b. Create monthly reports for newsletters and social media sites.

Requirements

• Bachelor’s degree in marketing, communications or related field
• 1-3 years experience in communications or related position
• Strong traditional and new (social) media experience
• Excellent written, verbal and presentation skills
• Experience in project management
• Knowledge of Adobe Photoshop, InDesign and Microsoft Office applications

Nice To Haves

• Experience with Adobe Experience Manager (AEM) preferred

Responsibilities

• Creation of all internal and external communications vehicles
• Active participant in website maintenance
• Contribute and develop strategies for CWTSatoTravel and FedRooms social media strategies
• Assist with advertising sales
• Monitor marketing analytics (including website statistics) and develop reporting mechanisms to track marketing performance

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees