Marketing Coordinator, Executive Marketing Strategy

Hachette Book Group•New York, NY

2d•$54,000 - $54,000

About The Position

Hachette Book Group is seeking a solutions-focused, creative, and data-driven Marketing Coordinator, dual reporting to the Executive Director, Audience Development & Consumer Insights in the Executive Marketing Strategy department and President & Publisher, Hachette Audio The ideal candidate will be a detail-oriented content creator with a sharp eye for design, a love of storytelling and the audio format. The role will have the unique opportunity to shape and grow the audiobook audience for our Hachette Book Group authors across a variety of genres. An ideal candidate will have a background in content creation for consumer facing channels (social media, websites, email marketing) and marketing operations, a proven track record of successfully expanding audience reach, and strong strategic communication skills. This role sits at the intersection of project management, marketing administration, and consumer outreach and engagement.

Requirements

1 – 2 years minimum experience in marketing
Strong written and verbal communication skills
Experience in Canva and other design tools such as Adobe Creative Suite
Comfortable creatin and editing short-form video content
Some knowledge of email marketing platforms such as MailChimp, Klaviyo, Braze
Highly organized with attention to detail and the ability to manage multiple projects
Comfortable working with data and reporting on campaign performance
Proactive, curious, and eager to learn

Responsibilities

Create engaging and visually appealing content (static and video) for multiple social platforms for Hachette Audio
Develop content calendars, manage day-to-day scheduling, posting, community engagement, and performance optimization across platforms
Collaborate with HBG corporate and imprint social media teams to amplify audiobook content and maximize audience reach and engagement
Track and analyze performance to inform future content strategy and optimize audience engagement
Coordinate with the audio production team to create and share behind-the-scenes studio content for marketing and promotional purposes
Maintain the email deployment calendar for consumer marketing and audio email marketing campaigns
Assist in the execution of campaigns, with a focus on compiling and sending the Hachette Audio newsletter
Assist in email segmentation strategy and list management
Develop and update content across HBG’s consumer-facing website, including the homepage and campaign-specific landing pages
Write SEO-rich marketing copy, ensuring consistency in brand voice and tone
Assist in ad hoc campaigns
Assist with Audio Marketing & Publicity administrative tasks, like processing invoices, scheduling meetings, and updating project management systems
Compile and distribute a weekly audiobook publicity and marketing update to cross-functional teams across the company
Fulfill internal and external requests for audio excerpts, audiograms, and promotional codes
Plan, coordinate, and execute a reoccurring virtual event series focused on romance audiobooks
Support audience research initiatives to better understand audiobook listener preferences and behaviors, with the goal of informing future content and platform strategy
Assist in developing partnerships with other brands and influencers to cross-promote Hachette list and bring new audiences to our Hachette-run communities
Explore podcast opportunities for Hachette platforms, authors, and brands