Marketing Coordinator

Genesis Health Clubs•Tulsa, OK

29d

About The Position

The Marketing Coordinator's primary function is to support the development and execution of growth and revenue-generating strategies for new member growth, current member retention and program/product sales across all five Tulsa locations. The Mktg Coordinator is responsible for: social media management; marketing materials execution including advertising, in-facility POP and signage, collateral inventory, e-newsletters, e-blasts, and website updates; event planning and execution; direction and contact with vendors, media, and outside support personnel.

Responsibilities

Collaborate with other senior management in developing annual budget, marketing strategy, and a robustgrowth plan for all facets of facility including all advertising and PR strategies, membership sales strategies,events, monthly offers, etc.
Develop monthly marketing summary of projects, deadlines, KPI’s and ROI’s
Work closely with Club Managers and Sales teams to promote the process of lead generation
Track, assess and make recommendations regarding sales goals for membership and fitness.
Develop engaging content to promote Genesis Health Clubs to both existing and prospective members
Effectively distribute marketing dollars across social media platforms to optimize reach and engagement
Manage calendar of social media outreach to ensure consistent and effective communication
Respond in a timely manner to social media member comments
Identify and develop relationships with key media partners
Proactively seek PR opportunities, paying particular attention to in-center editorial opportunities
Maintain, facilitate and implement periodic changes and upgrades to Genesis website
Design and produce collateral pieces and other marketing materialsManage agency relationships and/or outside design talent when appropriate
Develop and implement on-going member communication, including: semi-monthly e-newsletter, e-blasts, and on-hold/overhead messaging
Coordinate monthly special events, specials, and classes with other Department Heads§ Design and distribute event promotional materials
Ensure all signage and marketing materials are used and executed effectively
Identify, establish, and nurture relationships with organizations, individuals, and non-competingbusinesses in the community that align with the Sky brand
Seek cross-promotional opportunities with non-competing businessesIdentify and coordinate participation in local sponsorship opportunities and events that have membership-building potential
Track and analyze results to build a schedule of events that achieves financial and/or membership objectives
Prepare periodic budgets and monitor department complianceEvaluate performance/productivity for all fee-based programs and implement plans to maximize revenue, profitability and member service
Create, build, and maintain vendor relationships
Interact and build relationship with our membersOther duties as instructed and required