Marketing Coordinator

Smoker & Company•Lancaster, PA

About The Position

We are looking for an enthusiastic marketing coordinator to provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies. As a marketing coordinator, you will collaborate with our management team in all stages of marketing campaigns. Your insightful contribution will help develop, expand, and maintain our marketing channels. This role will help you acquire marketing skills and knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment. We are looking for a Marketing Coordinator who will play a crucial role in our company’s advertising campaigns. Your main responsibilities include conducting market research, producing promotional materials, and analyzing sales data. As our ideal candidate, you will be able to interpret customers’ behavior and suggest creative ways to increase brand awareness. If you have excellent communication skills and a passion for advertising strategies, we want to meet you. Ultimately, your efforts will be instrumental in ensuring our company’s marketing efforts help us achieve our immediate and long-term business goals.

Requirements

Strong desire to learn along with professional drive
Excellent verbal and written communication skills
Excellent knowledge of MS Office
Familiarity with marketing computer software and online applications (e.g. CRM tools, Online analytics and Google Adwords)
Passion for the marketing industry and its best practices
Current enrollment in a related BS or Masters degree
Proven work experience as a Marketing Coordinator, Marketing Officer or similar role
Knowledge of traditional and digital marketing tools
Experience with research methods using data analytics software
Expertise with SEO/SEM campaigns
Solid computer skills, including MS Office, web analytics and Google Adwords
Familiarity with Customer Relationship Management and Content Management System software
Excellent communication and presentation skills

Responsibilities

Collect quantitative and qualitative data from marketing campaigns and sales
Perform market analysis and research on competition
Support the marketing team in daily administrative tasks
Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
Prepare promotional presentations
Help distribute marketing materials
Manage and update the company database and customer relationship management systems (CRM)
Help organize marketing events
Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
Design and implement successful marketing campaigns
Set up tracking systems for online marketing activities
Track progress with Marketing Managers and/or Marketing Specialists
Identify and analyze competitors
Prepare reports by collecting and analyzing sales data
Collaborate with the design department to produce promotional materials
Craft clear product marketing copy
Organize promotional activities for new products/services