Marketing Coordinator

Behavioral Health Allies•Kansas City, MO

just now•$28

About The Position

The Marketing Coordinator plays a vital role in elevating BHA’s brand, strengthening community awareness, and supporting recruitment, client services, and organizational growth initiatives. This position is responsible for developing, organizing, and implementing marketing, advertising, and communication efforts that reflect BHA’s mission and uphold BHA’s Core Values—Empower Through Innovation, Integrity in Action, Advocate with Passion, Leaders in Learning, Compassionate Care Always, and Sustainable Growth, Lasting Impact. The Marketing Coordinator supports a wide range of activities including digital content creation, social media management, brand consistency, website updates, event coordination, partnership messaging, marketing analytics, and production of organizational materials. This role collaborates closely with internal teams and external partners to ensure all marketing efforts are strategic, compelling, and aligned with BHA’s standards and goals.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field preferred; equivalent experience accepted.
1–3 years of experience in marketing, communications, or digital media preferred.
Experience with graphic design platforms, social media, and brand management.
Experience with website management, copywriting, or SEO preferred.
Strong communication skills (written, verbal, and visual).
Ability to manage multiple projects with excellent organization and attention to detail.
Familiarity with digital marketing platforms, social media tools, and content scheduling systems.
Strong copywriting and proofreading skills; ability to write clearly and persuasively.
Basic graphic design skills (e.g., Canva, Adobe Creative Suite, or similar).
Ability to gather, analyze, and interpret marketing metrics.
Demonstrated creativity, initiative, and the ability to work collaboratively.
Strong ethical standards, professionalism, and commitment to BHA’s mission.
Ability to maintain confidentiality and strong judgment when representing the organization.
Proficiency in Microsoft Office.
Strong professional judgment, initiative, and reliability.
Excellent written and verbal communication skills.
Demonstrated leadership, collaboration, and ethical professionalism.
Commitment to ethical standards, confidentiality, professional integrity, and fiscal responsibility.

Responsibilities

Assist with the development of creative and effective marketing strategies to elevate BHA’s brand and promote services, programs, and recruitment efforts.
Implement innovative marketing tools, platforms, and approaches to improve outreach.
Support SEO optimization, website improvements, and digital content enhancements.
Ensure all marketing materials, posts, and communications reflect BHA’s standards of accuracy, professionalism, and ethical representation.
Protect brand integrity by maintaining consistent, compliant, and respectful messaging.
Follow all internal approval processes and confidentiality expectations.
Develop messaging that lifts the voices of individuals served, families, staff, and partners.
Support awareness campaigns that highlight BHA’s work within the community.
Promote job opportunities, programs, partnerships, and success stories that reflect BHA’s mission.
Create educational content for social media, blog posts, newsletters, and promotional materials.
Continuously research marketing trends, best practices, and competitor positioning.
Participate in professional development and training as assigned.
Ensure all client-facing or family-facing materials communicate warmth, respect, and accessibility.
Adapt content to be trauma-informed and supportive of diverse audiences.
Promote stories and imagery that showcase dignity, strengths, and inclusivity.
Coordinate marketing and advertising campaigns, including planning timelines, executing deliverables, and tracking performance.
Update and maintain BHA’s website, service pages, and organizational announcements.
Maintain marketing calendars and assist with internal tracking systems.
Collect, analyze, and report key marketing metrics (e.g., engagement, reach, conversion).
Support the development of digital and print materials including brochures, flyers, presentations, and branded templates.
Manage BHA’s social media accounts by creating content, scheduling posts, monitoring engagement, and maintaining consistent brand standards.
Produce content for recruitment marketing, program promotion, events, blogs, videos, and newsletters.
Assist in planning and hosting recruitment events, open houses, hiring fairs, conferences, and community engagement activities.
Research industry trends, referral data, competitor marketing, and community outreach opportunities.
Communicate with external vendors (printers, designers, media outlets) to support marketing projects.
Assist the Business Development team with tasks such as scheduling campaigns, organizing materials, documenting metrics, and managing shared marketing folders.
Perform other related duties and special projects as assigned to support Business Development and organizational initiatives.
Perform other duties and special projects to support Academy and organizational initiatives as assigned.
Attend required meetings, trainings, and professional development sessions.
Uphold BHA’s mission and values in all work performed.