Marketing Coordinator

Lion Real Estate Group•Nashville, TN

About The Position

We are looking for a creative and detail-oriented Marketing Coordinator to manage the day-to-day social media presence of our corporate brand and property portfolio. This role blends strategy and creativity. Planning, creating, and publishing content that tells our story, engages our audience, and supports broader digital marketing initiatives. The ideal candidate thrives in a fast-paced environment, is a self-starter, brings fresh ideas to the table, and is passionate about digital storytelling.

Requirements

1-3 years of experience in social media management, digital marketing, or related field (multifamily or real estate marketing a plus).
Proficiency in Canva, Adobe Suite, Meta Business Suite, and scheduling tools.
Strong skills in writing, graphic design, and video editing (CapCut, InShot, or similar).
Familiarity with Google Ads and Google Analytics.
Working knowledge of RentCafe, Knock, and ILS platforms (Apartments.com, Zillow, Apartment List).
Experience with Chatmeter, SOCi, or other review/social posting platforms.
Excellent organizational skills with strong attention to detail; ability to manage multiple campaigns and deadlines.
Clear and confident communicator; collaborative team player who can also work independently.
Comfortable in a fast-paced environment and able to pivot with changing priorities.

Responsibilities

Create, schedule, and manage engaging social media content for property and corporate accounts.
Develop monthly content calendars for Facebook, Instagram, TikTok, LinkedIn, and emerging platforms.
Film, edit, and publish short-form videos, reels, and other multimedia content.
Monitor and respond promptly to comments, messages, and reviews across all platforms.
Support paid social campaigns and digital ads to drive traffic and qualified leads.
Maintain accurate and up-to-date property websites, Google Business Profiles, and ILS listings (e.g., Apartments.com, Zillow, Apartment List).
Produce content for social media, blogs, newsletters, investor updates, and property highlights.
Partner with onsite teams to capture stories, photos, and resident testimonials.
Design graphics, flyers, and digital assets in Canva or Adobe Creative Suite.
Organize and maintain a library of photos, videos, and creative assets.
Ensure all content aligns with brand guidelines and compliance standards.
Monitor and respond to comments, direct messages, and reviews in a timely and professional manner.
Partner with onsite teams to amplify authentic resident and property stories.
Support review management and response strategies.
Help plan and promote resident events to build community culture.
Assist communities with planning and promoting events, sponsorships, or partnerships.
Stay current on platform trends, hashtags, and best practices to maximize reach and engagement.
Coordinate digital campaigns (email & social boosts).
Maintain consistent brand storytelling across all digital touchpoints.
Assist with content creation for newsletters, blog posts, and marketing collateral.
Track and analyze performance metrics (engagement, reach, follower growth, etc.).
Compile monthly reports with insights and recommendations for improvement.

Benefits

Medical Insurance (77% of employee/dependent premium paid by Lion)
Dental Insurance (99% of employee premium paid by Lion)
Vision Insurance (99% of employee premium paid by Lion)
Voluntary Plans including Life/AD&D, Accident, Critical Illness, Hospital Indemnity, and Pet Insurance
401(k) Retirement Savings Plan (6% Company Match)
Paid Time Off Policies: Vacation Sick Leave Bereavement Leave Holidays (New Years Day, MLK Day, Presidents Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day, Day After Thanksgiving, Christmas Eve, Christmas Day)
Paid Parental Leave
Employee Assistance Program
Volunteering Program including VTO
Rewards Program