Marketing Coordinator

St. John's Senior Servi • Rochester, NY

1d

About The Position

St. John’s is seeking a Marketing Coordinator with excellent oral and written communications skills who has 2+ years of experience in a human, health care, or educational services marketing or related position performing project management, marketing planning, brand management, advertising (traditional and new media), publications production, digital marketing, public relations, design, and copywriting. Applicants must have a Bachelor’s degree in English, Marketing, Communications, or a related discipline and familiarity using popular social platforms, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google Business, etc. Our ideal candidate is a passionate self-starter with demonstrated ability to apply “out of the box” thinking to identify creative solutions. As a key member of a truly “hands on” marketing team, the Marketing Coordinator will own select marketing projects and have the opportunity to deliver measurable results.

The Marketing Coordinator provides support with execution of marketing communications plans and related design activities that support St. John’s strategic marketing plan and are aligned with organizational brand strategy. Assisting with coordination of marketing, communications, and public relations initiatives for implementation across multiple delivery channels, both internal and external, including but not limited to web site development, sales support collateral, advertising, public relations activities, social media/e-marketing content, trade show materials, video/photo creation, publications production, and internal communications, the Marketing Coordinator must demonstrate strategic thinking, leadership ability, excellent communication skills, and graphic design proficiency.

Requirements

• Bachelor’s degree in English, Marketing, Communications, or a related discipline
• Excellent written and oral communications skills
• 2+ years of experience in a human, health care, or educational services marketing or related position performing project management, marketing planning, brand management, advertising (traditional and new media), publications production, digital marketing, public relations, design, and copywriting
• Familiarity with popular social platforms, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google Business, etc.
• Knowledge of Google Analytics, web site management, SEO, and related digital activities
• Proficiency  with graphic design software, content management systems, and e-marketing software: Adobe Creative Suite (Illustrator, Photoshop, In-Design, and Adobe Premiere Pro), Constant Contact, Survey Monkey, and Wordpress
• Ability to interact with elders and care for their needs
• Willingness to embrace and exemplify “Eden Alternative” Principles
• Compliance with NYS Department of Health immunization requirements, including the COVID-19 full vaccine series prior to start date.

Nice To Haves

• Experience in video production including capturing and editing (using a software platform such as Adobe Premiere Pro)  video content is a plus

Responsibilities

• Support implementation of marketing communications plans on behalf of St. John’s affiliates, departments, and programs
• Edit and write copy , as well as provide graphic design support, for a variety of marketing communications projects and initiatives, including print collateral, e-marketing, web site content, advertising, social media content, product literature, trade show exhibits, presentations, publications, presentations, and internal communications
• Assist in developing online content and strategy including web site, blog, and social media channels
• Video production including capturing and editing video content for use on the website and social media
• Prepare written materials including marketing copy, business communications, reports, presentation scripts, and other special projects
• Assist with execution of lead generation activities and special events
• Assist in the development, production, and distribution of promotional and collateral materials to support sales and marketing programs
• Support maintenance of organizational brand integrity in association with all organizational activities, marketing communications, and special events
• Demonstrate strong customer orientation
• Deliver excellent interpersonal and communication skills including presentation skills
• Perform other related duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees