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The Marketing Coordinator position at Kentwood Real Estate is a full-time role that provides essential support in coordinating and administering various marketing services and programs aimed at enhancing lead generation, listings, and overall sales activities. This role is pivotal in ensuring that marketing initiatives align with the company's branding objectives and sales strategies. The Marketing Coordinator will engage in a variety of tasks that include developing promotional materials, managing advertising campaigns, and providing creative consultation to enhance the visibility of properties and services offered by the company. In this role, the Marketing Coordinator will be responsible for coordinating various marketing and recognition programs, which involves the development and production of promotional materials. This includes layout design and modifications to accommodate active listings, as well as ensuring that all content is aligned with branding objectives. The coordinator will also handle special marketing print needs and provide advertising support across multiple platforms, including internet, newspapers, and magazines. Additionally, the role requires managing agent and property photos, coordinating virtual tours, and organizing marketing forms and data between the marketing department and sales offices. The Marketing Coordinator will also play a key role in training sales associates on current marketing programs and will participate in planning and executing special company events or meetings. This position requires a high level of organization and attention to detail, as the coordinator will prepare invoices, maintain billing databases, and ensure accurate billing to sales associates. Furthermore, the role includes maintaining an inventory of marketing materials and promotional items, serving as a liaison with builders, developers, and brokers, and providing technical support for marketing-related software and equipment. Overall, the Marketing Coordinator is expected to meet performance expectations, establish positive work relationships, and demonstrate the necessary competencies to effectively complete job responsibilities while adhering to company policies and procedures.
