Marketing Coordinator

Long & Foster Real Estate-posted 3 months ago
Full-time • Entry Level
Fairfax, VA
Real Estate
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We are seeking a creative and detail-oriented Marketing Coordinator to support our real estate brokerage by developing and executing marketing initiatives across digital, print, and social media platforms. The Marketing Coordinator will play a key role in driving brand awareness, supporting agents, and producing high-quality marketing materials that will help our agents stay competitive in the real estate market.

  • Develop original content through in-depth market research, ensuring content reflects current events, housing market trends, and industry best practices.
  • Collaborate with graphic designers and fellow coordinators to produce engaging and competitive social media campaigns.
  • Generate unique promotional material that highlights the agent services group.
  • Stay current with social media trends and best practices and share insights with agents to strengthen their online presence.
  • Conduct research on real estate-related topics such as housing trends, mortgage rates, and professional insights to generate relevant and valuable content.
  • Partner with the marketing team to create weekly content calendars for social media, direct mail, and e-blasts.
  • Write, edit, and proofread copy for posts, newsletters, and other marketing materials to ensure professionalism and accuracy.
  • Design and distribute e-blasts for agents and clients, including announcements, articles, holiday greetings, and listing promotions.
  • Curate property listings from MLS Bright for use on social media, ensuring posts align with the company's brand aesthetic.
  • Support email marketing initiatives such as 'Just Listed,' 'Coming Soon,' and personalized outreach campaigns.
  • Collaborate with the marketing team to execute integrated marketing plans across print, email, and digital platforms.
  • Bachelor's degree in Marketing, Communications, Business, or a related field is required.
  • 1-3 years of experience in marketing, preferably in real estate or a related industry.
  • Strong copywriting, editing, and content development skills.
  • Proficiency with social media platforms, email marketing tools, and basic design platforms (e.g., Canva, Adobe Creative Suite).
  • Knowledge of MLS platforms (such as Bright MLS) a plus.
  • Highly organized, detail-oriented, and able to manage multiple projects on tight deadlines.
  • Strong communication and collaboration skills with the ability to support both team-wide and agent-specific needs.
  • Medical
  • Health Savings Account
  • Dental
  • Vision
  • Life Insurance
  • Paid Vacation (PTO)
  • 401(k) with employer match
  • Flexible Spending Account
  • Employee Assistance Program (EAP)
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