Marketing Coordinator

Alamo Group • Shoemakersville, PA

76d

About The Position

Royal Truck & Equipment is looking for a full-time Marketing Coordinator to join our team. Our company has been a leader in the traffic safety industry for more than two decades, with a focus on building crash attenuator trucks (TMA trucks) that are used in highway construction to protect crews in work zones.

Requirements

• 1-3 years of prior work experience as a Marketing Coordinator, Marketing Associate, or similar role
• Internship experience in lieu of working experience will be considered - new grads may apply!
• Degree in Marketing, Communications, or related field is preferred
• Solid knowledge of traditional and digital marketing tools and methods
• Experience with competitive and market research
• Exceptional communication skills, both oral and written, including grammar and proofreading
• Solid organizational skills and able to work both independently and as part of a group
• Proven track record of working within timeframes and meeting deadlines
• Experience with MS Office Suite and strong skills in Excel, PowerPoint, and Word

Nice To Haves

• Familiarity with digital marketing and paid advertising is a plus
• Experience using CRM (customer relationship management) software is a plus

Responsibilities

• Write content for all marketing mediums including web, social, press, email, and print
• Coordinate with the Marketing Manager to plan and execute multi-channel marketing campaigns
• Gather data and prepare reports related to campaign performance
• Participate in the planning and execution of video shoots and photoshoots
• Manage the company's social media presence, posting to LinkedIn and Facebook
• Perform industry and competitive market research
• Conduct SEO (search engine optimization) research
• Assist with the planning and organizing for internal and external events including tradeshows, conferences, speaking engagements, and customer presentations
• Identify, evaluate, and process all inbound leads generated through marketing channels by updating contact and account records in the CRM, and then assigning qualified leads to the appropriate sales representative.
• Assist with aggregating product information and media assets needed for marketing materials
• Maintain and update digital asset data (keywords, descriptions, etc.) in the digital asset management system (DAM)
• Provide general administrative support for marketing and sales functions as needed
• Occasional travel may be required as part of the role

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Machinery Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees