Marketing Coordinator

About the position

Element has an opportunity for a Marketing and Sale Intern. In this role you will create highly engaging content marketing campaigns to drive leads and subscribers. You will regularly produce and distribute online and offline content, including, but not limited to, email, social media posts, blogs and white papers.

Responsibilities

• Research content to ensure that it is accurate, complete, and technically and commercially viable, with minimal input from technical stakeholders
• Use search engine optimisation (SEO) best practices to monitor and improve SEO rankings to generate traffic to our site
• Keep up to date with the latest digital and social media strategies and collaborate with other business departments to create innovative content ideas
• Analyse content marketing metrics and makes changes as needed
• Provide event marketing support in the form of email invitations, website page creation, and specific campaigns targeted at increasing event registrations, email templates, automation campaigns, post-show surveys, etc.
• Assist with building and executing an editorial calendar for email marketing and lead generation-focused automation campaigns relevant to the specified sector
• Liaise with Element's PPC consultants to ensure the success of any AdWords campaigns which fall under the specified Element business sector

Requirements

• Post-secondary education in Marketing and 2 plus years of experience
• Proficiency in web analytics software, SEO and keyword tools
• Proficiency in digital marketing platforms such as LinkedIn, Facebook ads, Instagram
• Ability to analyse data and provide evidence-based recommendations
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, customer testing specifications, and procedure manuals
• Ability to write routine reports and correspondence and speak effectively before groups of customers or employees of organization
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists
• Ability to interpret a variety of instructions, data and details furnished in written, oral, diagram, or schedule form
• Proficiency in Microsoft Applications (Word, Excel)
• Availability, flexibility, and maturity to represent the company at a broad range of events / projects in the community, with customers and within the company
• Ability to remain calm when faced with mounting pressure related to deadlines and multiple priorities
• Well-developed oral and written communication skills to meet a variety of communication needs
• Good interpersonal skills that foster open upward and downward communication built on mutual respect

Benefits

• Pay rate: $18-23/hr