Marketing Coordinator, Trial Onboarding & Lifecycle Marketing

Sirius XM Radio • New York, NY

242d

About The Position

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day. The Trial Onboarding & Lifecycle team leads efforts to activate, engage, and retain new SiriusXM customers via new vehicle, or standalone streaming purchase. This role will work across the team to help manage and analyze efforts to drive immediate content engagement and long-term subscriber growth. This is an ideal role for someone looking to gain experience and learn across areas of content, lifecycle, and product marketing.

Requirements

• Must be a recent graduate from of an accredited HBCU (Within the last 2 years, or expected to graduate by June 2025).
• Bachelor's degree with focus on marketing or related field.
• 0-1 years of relevant marketing experience.
• Strong ability to execute business initiatives & projects on a timely basis with an eye towards quality and accuracy.
• Must be able to communicate/interact effectively with all levels of management & partners while operating in a complex and rapidly changing environment.
• Exhibit strong verbal and written communication skills, public speaking, presentation skills and excellent interpersonal skills.
• Ability to operate independently in a matrixed team environment.
• Take initiative, deliver and follow through on projects to achieve business goals.
• Demonstrate excellent attention to detail and an ability to prioritize tasks in a highly fluid, fast-paced environment.
• Exhibit resourcefulness and creative problem-solving skills.
• Good public speaking and presentation skills.
• Interpersonal skills and ability to interact and work with staff at all levels.
• Excellent written and verbal communication skills.
• Ability to work independently and in a team environment.
• Ability to pay attention to details and be organized.
• Ability to project professionalism over the phone and in person.
• Ability to handle multiple tasks in a fast-paced environment.
• Commitment to 'internal client' and customer service principles.
• Willingness to take initiative and to follow through on projects.
• Creative writing ability.
• Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
• Thorough knowledge of Google Workspace, (Docs, Sheets, Slides, etc.)
• Experience in reading Tableau and Databricks reporting a nice-to-have, but not a must.
• Must have legal right to work in the U.S.

Nice To Haves

• Experience in reading Tableau and Databricks reporting.

Responsibilities

• Work within the Trial Onboarding & Lifecycle team to develop new creative concepts and customer journey tactics to promote content engagement and conversion consideration through behavior-based personalization.
• Optimize 1:1 personalization with team leads by utilizing listening data, observing user behaviors, and feature engagement to customize marketing touchpoints and journeys.
• Understand and digest data to make informed decisions on new creative and customer journey strategies.
• Support in project management - coordinate, track and organize multi-channel campaign needs throughout project lifecycle.
• Update & review campaign reporting dashboards for marketing campaigns and tests.
• Analyze and summarize campaign data to identify trends and make recommendations.
• Present findings to team leads, for use in cross-department meetings where results and recommendations will be discussed.
• Develop detailed creative briefs to bring campaign strategy and vision to life.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Broadcasting and Content Providers
• Education Level: Bachelor's degree