Marketing Coordinator Senior

Geisinger-posted 2 days ago

Full-time • Mid Level

Onsite • Danville, PA

5,001-10,000 employees

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Responsible for development, implementation, and evaluation of provider and member communication plans and activities for product lines and services. These include but are not limited to direct mail, website development, and provider portal, new and renewing member packets, collaterals, fulfillment, and inventory projections. Responsible for working cooperatively with department staff, the Print Shop and external vendors to develop, write and produce publications in support of mission and goals of Geisinger.

Develops and oversees tracking and accountability methods for all projects. Uses these evaluations to determine future direction.
Contributes to internal communications. Prepares information for internal communications vehicles as appropriate.
Coordinates projects with external printers, graphic artists, photographers, etc. as needed.
Works collaboratively and appropriately communicates with management and staff. Ensures effective communication processes exist within the team and are used. Tailors oral and written communications according to the audience.
Works with management to develop annual budgets and meet those budgets. Maintains and updates appropriate sections of internal and external Web sites and assists in development of Web.
Works to develop marketing communications in assigned areas. Coordinates market research as necessary to develop plans and evaluate completed programs. Implements plans by preparing and distributing regulated materials for members and providers including, educational materials, brochures, newsletters, letters, electronic communications, etc.
Responsible for Provider List production across all LOBs. This includes leading internal groups and external vendor relationship to ensure accurate data and on-time delivery of this key sales piece.
Participates in project implementation and quality workgroups. Serves as a resource for regulatory audits. Serves as a liaison with external agencies, printers, mail houses, and computer training.
Accountable for satisfying all job specific obligations and complying with all organization policies and procedures.

Bachelor's Degree- (Required)
Minimum of 2 years-Relevant experience (Required)
Marketing Tasks And Activities

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners.
Perhaps just as important, we encourage an atmosphere of collaboration, cooperation and collegiality.
We know that a diverse workforce with unique experiences and backgrounds makes our team stronger.

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