Marketing Coordinator – Events & Activation, Patagonia Provisions

Patagonia • Sausalito, CA

1d • $75,000 - $85,000 • Hybrid

About The Position

In this role, you will help bring Patagonia Provisions’ mission and brand to life through events, field marketing, and digital activation. As the Marketing Coordinator, Events & Activation, you’ll support the execution of brand experiences, content creation, and influencer and affiliate programs that connect people to our food, values, and purpose. You’ll work closely with the Senior Brand Lead, Communications & Digital Marketing, and collaborate cross‑functionally with internal teams and external partners to deliver thoughtful, values‑driven storytelling and memorable brand moments. This role directly supports Patagonia Provisions’ work to build a more responsible and regenerative food system—and our broader commitment to save our home planet.

Requirements

• 2–3 years of experience in marketing, preferably within a food, beverage, or CPG brand.
• Working knowledge of the social media landscape and digital content best practices.
• Experience supporting events, field marketing, or brand activations.
• Strong communication skills and comfort working with external partners and vendors.
• Values-driven and aligned with Patagonia Provisions’ mission, with an interest in sustainability and responsible food systems.
• Highly organized, with strong project management and logistics skills; comfortable juggling multiple priorities.
• Creative and collaborative, bringing a consumer‑first perspective to brand activation.
• Scrappy and adaptable, comfortable rolling up your sleeves in a fast-moving environment.

Nice To Haves

• Experience working with social scheduling tools, project management tools, CRM platforms, or similar systems is a plus.

Responsibilities

• Manage the events calendar, including coordinating content capture and organizing product shipments for brand and partner events.
• Liaise with distributors and external partners to support beer sampling logistics and the execution of beer‑focused events and field marketing activations.
• Support demo program scheduling and communication with store ambassadors.
• Manage the social media calendar in alignment with brand campaigns, product launches, and seasonal priorities.
• Support influencer seeding, relationship management, and affiliate programs.
• Assist with community management and engagement across digital platforms, helping to grow a values‑aligned audience.
• Collaborate with creative partners and freelancers to ensure assets are delivered on time and on brand.

Benefits

• Patagonia offers a comprehensive benefits package, including medical, dental, vision, retirement and leave of absence plans. Benefit plans may vary slightly depending on the nature of your employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed