Marketing Coordinator- Business and Community Education/Center Locations

Iowa Western Community College • Council Bluffs, IA

451d • $39,998 - $44,990

About The Position

The Marketing Coordinator at Iowa Western Community College is responsible for leading marketing efforts for non-credit Business and Community Education (BCE) programs and the Iowa Western Centers. This role involves developing and executing comprehensive marketing strategies, managing social media accounts, and creating engaging content to promote educational offerings. The coordinator will work closely with the Marketing Manager and Center Directors to ensure alignment with institutional strategies and branding, while also analyzing campaign performance to drive improvements.

Requirements

• Associate degree required; Bachelor's degree preferred.
• Experience in marketing, with a focus on social media, digital advertising, and content creation.
• Strong written and oral communication skills, with the ability to effectively engage diverse audiences.
• Strong problem-solving skills and ability to manage multiple projects and deadlines independently.
• Ability to calmly and effectively communicate with stakeholders.
• Ability to balance the human relations, policies, and task aspects of the position.
• Sensitivity to and an understanding of the diverse academic, socioeconomic, cultural, ethnic, and disability backgrounds of students.
• Regular, prompt & reliable attendance.
• Ability to pass a background check, have a valid U.S. driver's license and good driving record.

Nice To Haves

• Understanding of higher education and non-credit programming is a plus.

Responsibilities

• Develop and execute comprehensive marketing strategies for non-credit/BCE and Center locations.
• Create and manage engaging content across digital and traditional platforms to increase enrollment and visibility for non-credit offerings.
• Design and produce consistent marketing collateral, including fliers, brochures, and newsletters.
• Manage social media accounts for BCE programs including regular and consistent content creation, scheduling, and performance monitoring.
• Collaborate with Marketing Manager on all paid media buys to ensure alignment, maximize efficiency and monitor budgets.
• Serve as primary liaison for BCE marketing to ensure materials align with the IWCC and BCE branding and present a cohesive message.
• Analyze and report on marketing campaign performance, including engagement, reach, conversions, and ROI, using data to make recommendations for improvements.
• Coordinate with Center Directors to ensure local marketing efforts align with institutional strategies and are well-promoted within the community.
• Participate in regular meetings with the Business and Community Education team to discuss strategies, campaign outcomes, and upcoming program offerings.
• Create and maintain catalogs and direct mail materials for non-credit trainings.
• Support marketing efforts for BCE-related events, open houses, work-based learning initiatives, and informational webinars.
• Stay current on marketing trends, digital strategies, and social media developments relevant to higher education and non-credit programs.

Benefits

• Dental insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Educational Services
• Education Level: Associate degree