Marketing Content Creator

HCI SPORTS AND FITNESS LLC • Bee Cave, TX

70d

About The Position

Our Content Creator will work in-house, coordinating with our department leaders to execute on social media campaigns that boost membership, drive engagement, and increase followership across all digital platforms. The Content Creator is responsible for turning ideas into content that converts through attention-grabbing captions, fresh edits, and imagery that aligns with our brand voice. We’re looking for a highly skilled photographer/videographer who has a deep understanding of social platforms to create original, engaging, and high-quality content to elevate HCI’s brand in the fitness social sphere.

Requirements

• Bachelor’s degree in related field
• 2-3 years of hands-on experience from conceptualization to production
• Compelling online portfolio demonstrating creative versatility
• Technically trained photographer and videographer
• Highly proficient in Adobe Creative Suite: Bridge, Premiere Pro, Photoshop/Lightroom
• Deep knowledge of social media platforms and their nuances
• Trend forecasting to stay on top of latest social trends
• Strong written and verbal communication skills
• Collaborative, team first mindset, with a strong work ethic
• Self-driven, adaptable, and energetic persona
• Detail oriented, organized, and able to work well under pressure

Nice To Haves

• Bonus points for shooting and filming sports and fitness style content
• Experience with paid ads or influencer collaborations
• Managing and presenting analytics and metrics

Responsibilities

• Report directly to the Marketing Manager and support brand growth across all social media platforms
• Conceptualize, shoot, and edit daily with a professional camera to produce high-quality photos and 4K video content for use across all social media channels
• Collaborate with Marketing Manager to develop and execute social strategy to grow and retain audiences through organic social content
• Collaborate with the sports, youth, studio, sales, and membership departments to build a structured, dynamic content library
• Promote campaigns tied to seasonal programming, promotions, and new offerings
• Create and manage shot lists, schedule shoots and plan content needs in a timely manner to fuel growth across platforms
• Write engaging, on-brand copy that strengthens community and drives engagement
• Monitor trends and curate content for digital, social, and print
• Create blog content, to include SEO-boosting copywriting and photography
• Analyze KPI’s using Meta Ads Manager and Google Analytics
• Manage a monthly content calendar across all channels

Benefits

• Energetic, fitness-forward culture that supports creativity and well-being
• A flexible work schedule that is based around programming and other facility events
• Competitive benefits including health, vision, dental, life, and disability insurance
• PTO and 10 paid holidays
• Complimentary family membership to HCI (currently $3540 per year)
• A chance to shape the digital voice of a growing brand

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 51-100 employees