Marketing Content Coordinator

Barrett Distribution Centers • Franklin, MA

4d • $67,000 - $73,000

About The Position

The Marketing Content Coordinator, reporting to the Marketing Manager, leads the creation, execution, and optimization of multi-channel marketing campaigns designed to drive audience engagement, generate leads, and showcase client success. This role oversees campaign strategy across email, digital ads, video, social media, and PR—ensuring consistent messaging and measurable ROI. This position works Monday through Friday, from 9am-5:30pm. The compensation range for this position is $67K-$73K/year, depending on experience.

Requirements

• Bachelor’s degree in marketing, communications, Digital Media or related field. May substitute 8+ years of experience in leu of degree.
• Minimum of 2-4 years of experience in marketing, content creation or digital campaign experience.
• Strong writing and visual storytelling skills, with a portfolio of past work.
• Proficiency with marketing tools (Mailchimp, Google Analytics, CMS platforms).
• Experience creating digital ads and collaborating with designers or external vendors.
• Video production and editing experience (e.g., Adobe Premiere).
• Strong organizational and project management abilities.
• Must demonstrate excellent verbal and written communication skills, the ability to work independently, as well as organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines and the ability to function well in a high-paced and at times stressful environment.

Nice To Haves

• Supply Chain / Third Party Logistics experience preferred

Responsibilities

• Lead end-to-end marketing campaigns in Mailchimp, from audience segmentation and A/B testing to deployment and performance analysis.
• Optimize email workflows, content, and layouts to drive opens, clicks, conversions, and engagement.
• Maintain clean, segmented lists and ensure compliance with email marketing best practices.
• Write, design, and publish high-quality client success case studies that highlight measurable ROI.
• Collaborate closely with the sales team to gather testimonials, metrics, quotes, and supporting visuals.
• Repurpose case studies across ads, email campaigns, social media, and website placements.
• Create and distribute client win announcements across email, social media, website, and press channels.
• Craft messaging highlights new partnerships, revenue impact, and strategic growth milestones.
• Author press releases for major wins, facility expansions, and key partnerships.
• Develop high-converting digital ad content, including banners, Google Display ads, and LinkedIn Sponsored Content.
• Manage creative briefs, workflows, and asset delivery, ensuring alignment with campaign goals and budgets.
• Direct and produce video ad content across platforms (short-form Reels/TikTok, YouTube pre-roll, LinkedIn native).
• Script, shoot on-site, and edit video content in support of campaigns and brand storytelling.
• Build and maintain an integrated content calendar spanning email, case studies, ads, video, and PR.
• Ensure consistent brand messaging and alignment across all marketing channels.
• Coordinate with sales and operations teams to source accurate data and content inputs.
• Analyze campaign performance using Mailchimp, Google Analytics, and platform dashboards.
• Track KPIs such as open rates, CTR, conversions, impressions, and video views.
• Deliver monthly ROI reports with insights and recommendations for future optimization.
• Performs other related duties as assigned.
• May include up to 25% travel based on business needs

Benefits

• Health, dental, and vision insurance
• Opportunities for advancement – we love to promote from within!
• Ongoing training and leadership development
• Profit-sharing program – all employees benefit when the company succeeds!
• Competitive compensation
• Tuition reimbursement
• 401K savings plan with company match
• PTO
• A second-to-none culture where you’ll be treated like family and allowed to excel

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees