Marketing Consultant

Triangle ABA • Raleigh, NC

22h • Hybrid

About The Position

The Marketing Consultant is a part-time, hourly strategic partner responsible for developing and guiding the execution of a scalable, ethical, and measurable marketing strategy that fuels clinic growth, brand trust, and referral partnerships. This role functions as the accountable owner of marketing strategy and performance but operates in a consultant capacity—providing direction, systems, oversight, and performance monitoring while coordinating with internal staff and external vendors. The Marketing Consultant is expected to deliver measurable outcomes, implement repeatable systems, and provide data-driven insights to leadership.

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field (required).
• Results Orientation: Proven ability to hit measurable growth targets.
• Strategic Thinking: Translates long-term vision into executable plans.
• People Leadership: Attracts, develops, and holds talent accountable.
• Execution Excellence: Builds processes, rhythms, and scorecards.
• Values Alignment: Demonstrates integrity, empathy, and respect for families served.

Nice To Haves

• MBA or Master’s degree (preferred).
• Certifications in Digital Marketing, Healthcare Marketing, or HubSpot/CRM platforms (preferred).
• Healthcare or ABA marketing experience (strongly preferred).
• Digital marketing (SEO, PPC, social media, email automation).
• CRM systems and marketing analytics.
• Budget management and ROI analysis.
• Brand development and messaging.
• Clear, persuasive communication.
• Relationship-building with referral partners.
• Analytical and data-driven decision-making.
• Adaptability in a fast-growing environment.
• High emotional intelligence and empathy.

Responsibilities

• Develop and execute a comprehensive annual marketing plan aligned with the company’s 3–5 year strategic priorities.
• Build and manage demand-generation systems across digital marketing, community outreach, events, and referral-based growth.
• Own the brand strategy, ensuring consistent messaging that reflects Triangle ABA’s clinical quality, ethics, and values.
• Design, implement, and optimize CRM and marketing analytics dashboards to track leads, conversions, referral performance, and ROI.
• Lead and develop internal marketing staff and external vendors (agencies, designers, digital partners) using clear scorecards and accountability rhythms.
• Ensure all marketing activities comply with healthcare regulations, payer requirements, and ethical standards specific to ABA services.
• Partner closely with Operations and Clinical Leadership to align capacity, staffing, and growth pacing.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level