Marketing Consultant V, Broker Content Marketing

Kaiser Permanente • Chicago, IL

90d

About The Position

The Marketing Consultant, Broker Engagement is responsible for actively monitoring industry trends and regulatory developments shaping employer-sponsored health care and using those insights to develop content strategies for broker and channel partner events and engagements. This position is part of the Business and Member Marketing team, which is accountable for growth marketing to channel partners and customers that drive new sales, retention and existing account penetration within commercial groups. This senior individual contributor is primarily responsible for leading and driving the development and execution of integrated marketing communications programs and strategies and leading and conducting complex market data collection and synthesis.

Requirements

• Minimum three (3) years experience in a leadership role with or without direct reports.
• Bachelor's degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field.
• Minimum eight (8) years experience in marketing, communications, or a directly related field.
• Additional equivalent work experience in a directly related field may be substituted for the degree requirement.

Responsibilities

• Practices self-leadership and promotes learning in others by building relationships with cross-functional stakeholders.
• Communicates information and provides advice to drive projects forward.
• Influences team members within assigned unit.
• Listens and responds to, seeks, and addresses performance feedback.
• Adapts to competing demands and new responsibilities.
• Provides feedback to others, including upward feedback to leadership and mentoring junior team members.
• Creates and executes plans to capitalize on strengths and develop weaknesses.
• Adapts to and learns from change, difficulties, and feedback.
• Conducts or oversees business-specific projects by applying deep expertise in subject area.
• Promotes adherence to all procedures and policies.
• Develops work plans to meet business priorities and deadlines.
• Determines and carries out processes and methodologies.
• Coordinates and delegates resources to accomplish organizational goals.
• Partners internally and externally to make effective business decisions.
• Solves complex problems and escalates issues or risks as appropriate.
• Monitors progress and results, recognizing and capitalizing on improvement opportunities.
• Evaluates recommendations made by others.
• Leads the development and implementation of strategic go-to-market plans.
• Manages relationships with channel partners.
• Assesses and validates channel partner needs and performance on an ongoing basis.
• Investigates audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities.
• Leads channel marketing programs to drive go-to-market strategies.
• Ensures strategies support membership growth, retention, and product/service promotion initiatives.
• Develops strategic plan deliverables and verifies brand consistency.
• Conducts and leverages market research to identify new opportunities.
• Analyzes sales and marketing metrics and creates reports.
• Tracks progress to overall enterprise objectives and drives improvement efforts.
• Develops and updates project plans for complex marketing projects.
• Identifies and manages cross-functional stakeholder contacts.
• Assembles teams based on project needs and team member strengths.
• Forecasts and adheres to project budget and evaluates vendors.
• Defines scope of vendor contracts and manages vendor relationships.
• Presents project updates.
• Provides direction to creative team by gathering data and customer input.
• Collaborates with communication and marketing teams.
• Develops and writes complete creative briefs.
• Reviews completed briefs with customers and relevant stakeholders.
• Presents briefs to stakeholders.
• Leads and drives the development and execution of integrated marketing communications programs.
• Analyzes information from market research teams to understand stakeholder attitudes and needs.
• Translates insights into promotional strategies.
• Works with enterprise teams to align activities and communicate consistent positioning.
• Evaluates effectiveness of plans, programs, and campaigns.
• Makes recommendations to optimize campaigns.
• Leads and conducts complex market data collection and synthesis.
• Interprets data and insights to turn them into actionable marketing plans.
• Partners with research and strategy teams to gather marketplace and consumer dynamics.
• Defines market research needs and partners with analytics teams.
• Reports and optimizes ROI on strategies and tactics.

What This Job Offers

• Industry: Ambulatory Health Care Services
• Education Level: Bachelor's degree