Marketing Consultant IV, Acquisition and Retention Marketing
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About The Position
In addition to the responsibilities listed below, this position is responsible for developing and executing multi-channel direct marketing campaigns including production schedule, budget, and metrics to drive customer acquisition and member retention under the guidance of more senior employees. This position refines customer attributes and drives revenue-qualified leads using internal databases, partners with the Analytics team to leverage data modeling targeted at increasing response, application, and funding rates, including A/B testing, partners with Creative team on copy and creative development, and manages external vendors and agencies to ensure quality of output, project schedules are adhered to, and costs are managed.
